7 Highly Effective Ways to Boost Your PrestaShop Sales in 2025

Having a store on PrestaShop is highly flexible and promising, yet with higher competition, merely opening a store is not enough. To be successful, you must look past the basics and use advanced methods that generate traffic, convert visitors to buyers, and gain customer loyalty.

Speaking of which, this blog post highlights the 7 useful methods to turbocharge your PrestaShop sales and some practical steps to do so with tested techniques and modules. Let’s get to know them all here. 

7 Tested Ways of Converting More Visitors into Customers on Prestashop

Ready to shift your online store to a whole new level? Here you go with the 7 most effective ways:

1. Automatically Recover Abandoned Carts 

One of the most significant profit-killers of online shops is cart abandonment. Business research indicates that almost 70% of web shoppers abandon their carts prior to purchase. But there is good news here: you can win back many of them.

Implement the abandoned cart recovery module that automatically sends reminders to clients who abandoned products in their carts. Such reminders usually come with a discount or a polite nudge to finalize the checkout process.

A PrestaShop website that sells sports equipment employed a cart recovery plugin and achieved a 17% recovery from automated messages in the initial 30 days.

You can also add urgency with statements like products in your cart are nearly depleted and more. 

2. Improve Product Page Quality

Your product pages work like your online sales team, and if the content or visuals fall flat, you risk losing potential buyers in seconds.

Smart tips to level up:

1. Use crisp, high-quality photos taken from different angles
2. Write product descriptions that highlight benefits, not just features
3. Show real customer reviews and ratings
4. Embed videos to boost interaction and trust

Wyzowl found that 84% of people were persuaded to buy after watching a product video.

To make this happen, just add a Product Video module to your PrestaShop site and drop in YouTube links or self-hosted clips right on the product page.

3. Launch Flash Sales & Urgency Promotions

Flash sales are short bursts of deals that tap into urgency and scarcity, two key triggers that push customers to act on the spot.

How to pull it off:

1. Use a flash sale Prestashop plugin to schedule short-term promos
2. Add countdown timers right on your product pages
3. Spread the word through email blasts and site-wide banners

A PrestaShop fitness brand ran 48-hour sales each month and saw a 32% jump in daily revenue during those times.

4. Offer Loyalty Rewards & Referral Bonuses

Customer retention is just as important as acquisition. A loyalty program incentivizes repeat purchases and increases customer lifetime value.

Ideas to reward loyalty:

1. Points-based system for purchases
2. Discounts for referrals or reviews
3. Exclusive member-only deals

Just install a Loyalty and Rewards module to automate points calculation, rewards, and referrals.

5. Use Trust Signals & Social Proof

Trust is the backbone of any successful eCommerce business. Without in-person interactions, customers rely heavily on visual indicators that your store is secure and reputable.

Here are a few key trust signals to incorporate:

1. Verified reviews and visible star ratings from past buyers
2. Recognizable secure payment icons
3. Trust symbols like SSL certificates, money-back guarantees, and free shipping labels
4. Live notifications showing recent purchases (e.g., “Anna from Paris just bought this!”)

A PrestaShop shop selling handcrafted leather bags added review highlights and trust badges; just those changes alone lifted their conversion rate by 19%.

6. Streamline the Checkout Process

A clunky or drawn-out checkout process creates friction, which is one of the top reasons shoppers abandon their carts.

Here’s how to streamline the experience:

1. Let customers check out as guests, don’t force account creation
2. Simplify forms by only asking for essential info
3. Support a range of payment methods like PayPal, Apple Pay, and credit cards
4. Consider using a One Page Checkout module to speed things up

According to the Baymard Institute, 18% of users bail out due to overly complicated checkouts.

Moreover, ensure that your checkout is mobile-friendly. Today, more than 60% of online shopping traffic comes from smartphones.

7. Enable ‘Save Cart’ and ‘Share Cart’ Features

Sometimes, shoppers need time to decide or want to share their cart with someone else before completing a purchase. Allowing users to save or share their carts helps reduce friction and makes it easier for them to come back and complete their order.

How it helps:

1. B2B buyers can forward carts to procurement teams
2. Families or groups can review items together before buying
3. Shoppers can build wishlists or set up gift registries

The PrestaShop’s Save & Share Cart module lets users save their cart or generate a shareable link.

Final Thoughts: Combine Strategy with Smart Tools

Driving sales on PrestaShop doesn’t hinge on a single tactic; it’s about consistently executing multiple small wins that add up over time.

By applying these seven field-tested strategies with PrestaShop-friendly modules, you can significantly enhance your site’s usability, build customer trust, and boost conversions.

Begin with one or two changes, track the results, and gradually build from there. For a smoother path, check out the top-rated modules on PrestaHero, they’re designed to help your store grow without extra complexity.

Work smarter, not harder, and watch more of your visitors become loyal customers.