Marketing

This complete guide explains how the PrestaShop Events Manager enables merchants to create events, sell tickets, manage bookings, and display calendars seamlessly within their ecommerce store.

This guide covers SEO, analytics, and troubleshooting for PrestaShop events. Learn to use Event Schema, track registrations, and optimise performance to boost visibility and ensure seamless event management.

This guide explains how to set up product-based free shipping in PrestaShop, allowing merchants to offer free delivery on selected items while protecting margins and increasing conversions through targeted shipping incentives.

This guide explains how to configure conditional free shipping in PrestaShop based on cart value, destination, or weight, helping merchants boost average order value while protecting profit margins.

This article explains the psychology behind free shipping, showing how perception, trust, and behavioral economics increase conversions and how PrestaShop merchants can use free shipping as a powerful growth strategy.

This guide explains how a free shipping progress bar in PrestaShop boosts conversions by visually motivating shoppers to reach shipping thresholds, increase average order value, and reduce cart abandonment.

This article explains why quote-based checkout is essential for PrestaShop B2B stores, helping merchants offer flexible pricing, negotiation workflows, and personalized buying experiences that increase sales and strengthen customer relationships.

This article explains the psychology behind “Request a Quote” pricing, showing how negotiation, flexibility, and customer control reduce hesitation, build confidence, and increase conversion rates in PrestaShop stores.

This guide explains custom pricing in PrestaShop, covering available modules, flexible pricing options, and real-world use cases for B2B, wholesale, and custom-product businesses seeking pricing control and growth.

This guide explains the PrestaShop Cart-to-Quote module, helping B2B stores let buyers request quotes from their cart, negotiate pricing, and complete orders with flexible, real-life checkout workflows.

This guide explains how to set up an affiliate program in PrestaShop, helping merchants leverage creators and partners to drive performance-based sales with predictable ROI and long-term ecommerce growth.

This guide explains affiliate tracking and attribution in PrestaShop, covering referral links, cookies, pixels, GA4 integration, and troubleshooting to help merchants build reliable, fraud-resistant affiliate programs.

This interesting blog post guides PrestaShop store owners about preventing affiliate fraud in PrestaShop stores through quality control and modules.

This guide explains how to manage affiliate payouts in PrestaShop, covering payment methods, thresholds, accounting practices, and tax compliance to help merchants run a fair, scalable affiliate program.

This step-by-step guide explains how to convert a PrestaShop store into a mobile app, helping merchants boost conversions, improve user experience, and engage customers through push notifications and app features.

This guide explains how PrestaShop merchants can use push notifications to boost retention, increase repeat purchases, and re-engage mobile app users with personalized, automated messaging strategies.

A practical guide to the key features that make PrestaShop mobile apps successful, helping merchants improve user experience, retention, and mobile conversions in 2026.

A practical guide to mobile UX optimization for PrestaShop stores, covering navigation, performance, product pages, and checkout improvements to boost conversions and reduce cart abandonment.

This step-by-step guide shows PrestaShop merchants how to create a custom B2B registration form that ensures proper business verification, secure pricing, and effective onboarding workflows for wholesale customers.

This guide explains PrestaShop B2B customer approval and compares manual and automated workflows. Learn how to protect wholesale pricing, control store access, and streamline onboarding with a dedicated B2B module.

This guide explains VAT and SIRET validation for EU B2B PrestaShop stores, covering tax compliance, intra-community VAT rules, exemptions, and reliable workflows for verifying business customers.

This guide compares PrestaShop B2B and B2C registration, highlighting differences in customer onboarding, pricing visibility, and compliance to help merchants select the best registration flow for their store.

This guide explains how to manage your PrestaShop store from a mobile phone, covering order management, product updates, sales tracking, and tools that enable real-time store control anywhere.

This guide explains how to manage PrestaShop orders using a mobile admin app, enabling real-time processing, status updates, shipment tracking, and faster customer response from anywhere.

This guide explores the best PrestaShop admin app for Android and iOS, covering features, device compatibility, and performance to help merchants manage stores efficiently from mobile devices.

This guide explains PrestaShop admin app security, covering secure APIs, authentication, data protection, and best practices for safely managing orders, customers, and store operations on mobile devices.

This article explains the complete PrestaShop auction workflow, covering admin setup, customer bidding, auction closing, and order conversion to help merchants run smooth, profitable auctions.

This guide explains the main types of auctions in PrestaShop, detailing how each format works and when to use them to maximize engagement, pricing performance, and inventory turnover.

This guide explains how to prevent fake bids and auction abuse in PrestaShop, covering bidder verification, fraud-detection tools, and security strategies to maintain fair, trustworthy auctions.

This guide compares PrestaShop auctions and fixed-price selling, explaining how each pricing model impacts revenue, customer engagement, and inventory strategy to help merchants choose the right approach.

Learn how PrestaShop product builders streamline admin setup and customer workflows, allowing shoppers to customize multi-component products step by step for personalized, flexible, and engaging eCommerce experiences.

Learn about composite, bundle, and configurable products in PrestaShop, and see how their features, customization options, and use cases can enhance user experience, drive conversions, and simplify store management.

Learn how PrestaShop merchants can leverage composite products for effective cross-selling and upselling. Guide customers step by step through product options while increasing average order value and revenue.

Master pricing for composite products in PrestaShop. Explore dynamic, component-based strategies to increase transparency, optimize revenue, and encourage upsells while offering flexible, profitable product options.

This step-by-step guide shows how to set up WhatsApp chat and order button in PrestaShop, enabling real-time communication, customer support, and seamless order handling through WhatsApp Business integration.

This guide explains how WhatsApp orders work in PrestaShop, covering both admin and customer workflows, from initiating chat to confirming orders and completing purchases through a seamless conversational experience.

Explore the best use cases for WhatsApp orders in PrestaShop, showing how conversational selling improves trust, simplifies buying decisions, and helps merchants increase conversions and customer engagement.

Learn how integrating WhatsApp chat in your PrestaShop store prevents cart abandonment by offering instant support, clarifying costs, and simplifying checkout, leading to more completed purchases and satisfied customers.

Canonical tags prevent duplicate content by selecting a preferred page, while hreflang tags target language and regional audiences, ensuring users see the most relevant localized version.

This blog compares the best shopping cart platforms for SEO in 2026, including Shopify, WooCommerce, Magento, OpenCart, and PrestaShop. It analyzes SEO performance factors like speed, URL control, and technical flexibility, ultimately showing why PrestaShop ranks highest and is the best choice for long-term organic ecommerce growth.

Learn how online stores can improve visibility in Google, AI Overviews, ChatGPT, Gemini, and other AI search platforms using modern ecommerce SEO strategies.