Best Practices to Increase “Request a Quote” Conversions in PrestaShop

Unlike B2C stores, which typically make a purchase on the spot, B2B buyers frequently require negotiation, approval and tailor-made pricing before becoming customers.

One of the many problems that PrestaShop owners have, coupled with having low quotes, is a bad User Experience, inadequate communication and obstacles in getting a quote. 

Improvements as minor as better button placement, clearer microcopy, or faster response expectations (to name a few) can significantly increase quote conversions.

In this interesting blog post, we’re going to take you through practical, tried-and-tested user experience and conversion tactics that will help you: generate more quote requests, increase the quality of your leads, and convert a greater number of inquiries.

Getting Inside The Head of A B2B Buyer Requesting A Quote

The B2B buyers shop online very differently from retail shoppers. They’re not impulse shoppers; their goal is risk reduction, price validation and long-term value.

Most B2B buyers:

• Expect negotiation and flexibility.
• Suppose the price can be different depending on volume or needs.
• Want reassurance that they’re not overpaying.

Which is why long, confusing, or misshapen quote forms make you stop in your tracks. 

Buyers abandon quote requests when:

• The format is inconvenient or intrusive.
• It is not clear what transpires next after submission.
• Response time is unclear.

Three psychological triggers that quote conversions by a high percentage are:

• Clarity:  At least let buyers understand what they’re sending and why.
• Fair Market Expectation:  The Menu thinks that there is a better price if they weren’t asking.
• Velocity:  Slow equals less trust and urgency.

These triggers are directly affected by UX improvements. And when the quote experience is simple, transparent and fast, borrowers are much more likely to apply, and to go on through.

How to Best Optimise Your “Request a Quote” Form

A long quote form is one of the biggest conversion killers. Too much Q&A in the beginning intimidates users and causes them to abandon.

Best Practice:

• First, inquire for only the necessary fields (name, email, message and quantity).
• Transfer 2nd-grade stuff to optional or follow-up stages.
• Use Progressive Disclosure: if necessary, take more details after the initial submission.
• A low barrier form reduces commitment anxiety and will help boost completion rates.
• Incorporate Smart Field Labels and Microcopy. With your form, make sure to add smart field labels (shown to the left of an input) and microcopy explaining elements as necessary.
• Each field should include why the information is needed. Unambiguous microcopy reduces resistance and enhances the data quality.

Examples:

• Let us know the amount needed for a precise price.”
• Upload specs for faster, more accurate quote.”
• Briefly describe your project requirements.”
• This guarantee inspires trust and enhances the B2B PrestaShop quote form.

Add File Upload to Custom Projects

For sectors like manufacturing, print, sign and shop or custom products, file uploads are everything. Permitting consumers to submit drawings, art or specs:

• Reduces back-and-forth emails.
• Speeds up PrestaShop customer-specific pricing accuracy.
• Boosts the percentage of forms you complete for challenging projects.
• Without the files provided in an order, many buyers delay or cancel orders.

Make Fields Mobile-Friendly

Mobile requests make up a significant share of quote traffic. Optimise forms by:

• Avoiding long dropdowns.
• Minimising required text input.
• With responsive design and significant touch areas.

Responsive forms require no pinching or zooming, so you can grab the leads wherever buyers are browsing.

The quote button represents the new lead promise land. If it’s buried, obscure or poorly worded, the user will not engage.

Best Placement:

• Product Pages, Above the Fold.
• Price near or where the price would typically be.
• Free on category pages for mass browsing.

High-Performing CTA Text Examples:

• “Get a Quote”
• “Request Best Price”
• “Ask for Custom Pricing”
• Stay away from generic CTAs such as “Contact Us.

Design Tips:

• Use opposite contrasting colors that contrast against each other.
• Paste an icon (document, chat, calculator, etc.).

Include Micro Text Such As:

• “Fast Response”
• “No Obligation”
• “Custom Pricing in Hours”

A good focal point with a CTA can remove distractions, so that there is no doubt about the following desired action.

How to Improve the Entire Quote Flow for Higher Conversions

Reduce Friction in Multi-Step Flows

The more steps you get users to complete before hitting submit, the lower your conversions. Remove unnecessary barriers:

• Avoid forcing account creation upfront.
• Minimise redirects before form access.
• Users should know what’s going to happen to their application once it gets submitted.

Example:

• We’ve received your request. We’ll get back to you within 6 business hours.”
• This news helps to keep doubt and abandonment at bay.

Activate Real-Time Email or SMS Alerts

Immediate Notifications:

• Confirm the request was successful.
• Increase trust.
• Keep buyers engaged.

The closer we can get to our times of saying these magic words, the higher our close rates will be.

Provide Estimated Response Time

The expected response time being visible allows for clear expectations to be set. The statistics continue to prove that when you let them know how long they have to wait, the better the conversion rates.

This is an essential strategy for the best price PrestaShop quote flow and decreasing bounce rates.

Faster Is Better: Speed = Conversion 21% of consumers observe speed; speed (or rather, the lack thereof) has proven to be one of the biggest deterrents for online shoppers. Speed also adheres to the PrestaShop B2B pricing rules.

B2B customers seldom ask for quotations from only one store. “Typically, they send 

RFQs to many suppliers, and the first touch wins.

Psychologically, fast responses signal:

• Professionalism.
• Reliability.
• High service quality.

Recommended Benchmarks:

• Under 1 hour: Great, best close probability.
• Under 6 hours: Acceptable.
• 24 hours or longer: High chance of lead loss.

By sending the first response automatically and following up with quotes, you can increase conversion rates by double (for no extra marketing investment)!

Leverage Automation to Increase Your Quote Conversions

Automation eliminates delays and errors in quoting.

High-impact automation includes. These are also the Prestashop price hiding rules:

• Instant quote acknowledgement emails.
• Admin Hook has no response in X hours.
• CRM integration for structured follow-ups.
• Auto-generated quote PDFs.
• Quote to order with one click after approval.

By using these workflows, no lead drops the ball, and each inquiry gets an immediate response. The FME Request A Quote Module takes care of all for you. 

UX Errors that Reduce Quote Conversions

Some common problems that will silently murder conversions are:

• Overly long quote forms.
• Hidden or hard-to-find quote buttons.
• Slow or inconsistent response times.
• No confirmation messages or emails.
• Asking for excessive information upfront.
• Poor mobile optimisation.
• Lack of clarity around PrestaShop personalized pricing.
• No file upload support.

Addressing just a few of these can result in substantial conversion gains. An innovative Custom pricing PrestaShop module can take care of everything for you. 

Examples of Cases: How It Works With Slightly Better Improvements in Quote Conversion

Another example, The first sales call we did for a potential printing company retailer who specialised in print packaging had low price entries.

Improvements made:

• Simplified 12-field form on the quote page.
• Added microcopy: “Get Best Price in 2 Hours”
• Shifted the quote button above the fold.
• Enabled file uploads for artwork

Results:

• 30% increase in quote submissions.
• 22% increase with the addition of response-time messaging.
• 40% more requests.

Final Thoughts 

Improving your “Request a Quote” UX is one of the highest-impact changes you can make to a B2B PrestaShop store. Minor adjustments, briefer forms, crisper messages, speedier replies, can result in dramatic boosts in the numbers of quotes sent and sales.

A quote system works only if the experience is effortless, quick and credible. You put these best practices in place and watch hesitant visitors become high-intent leads.