The Ultimate Guide to PrestaShop Gift Cards in 2025: Vouchers, Certificates, and Coupons for Ecommerce Success

Gift cards account for almost 20% of all holiday online spending, and the volume is growing, both during seasonal highs as well as year-round. Prestashop sellers can take advantage of that to cope with the 70% cart abandonment rate. Of course, this is not a default functionality in the platform, but you have the perfect solution in the form of the Prestashop Gift Card Module. 

Yes, the innovative module enables store owners to personalise and automate gift cards, vouchers, and coupons in no time. 

Speaking of which, this interesting article looks into the what and how of the Prestashop gift card module by FME Modules. It means that by the end of this write-up, you will be able to add the PrestaShop gift voucher field to your e-commerce store and learn how to exploit its power in order to increase sales and loyalty over the entire year. So, let’s get started!

What is the PrestaShop Gift Card Module?

E-commerce personalisation is no longer a nice-to-have feature; it’s an absolute necessity. Unfortunately for PrestaShop, this feature is not available by default. Hence, you have to rely on the PrestaShop Gift Card Module that helps store owners generate, sell, and fully control customizable physical and digital gift cards from the backend panel of the PrestaShop store. 

From company vouchers to birthday e-gifts, you can convert your store into a gifting heaven, allowing for a cost-effective way to increase customer satisfaction and recurring revenue.

Whether you refer to it as a PrestaShop gift certificate, PrestaShop gift on order holidays voucher (cluster 3), or simply a gift card module for PrestaShop, the concept stays the same: help your customers give the perfect present of your products and services while allowing your business growth!

The Prominent Features of PrestaShop Gift Card

PrestaShop Gift Card Module is intended to be flexible. Here are some of its amazing features for the PrestaShop merchants:

Feature	Description	Benefit
Unlimited Gift Cards	Create as many gift cards as you need with rules.	Easily resize for holidays or promotions.
Customizable Designs	Brand logos, own images, videos, and custom messages.	Deliver a personalised, branded experience.
Flexible Pricing	Choose a fixed price, range, or enter your exact amount.	Suit every price point and customer profile.
eGift & Physical Cards	Offer printed and e-gift cards for sale.	Exposure to local and worldwide customers.
Auto Send Emails. Auto send.	Leads, customers, or both. Now or later delivery.	Save time and increase satisfaction with a surprise in a timely manner.
Reports & Analytics	Dashboard Monitor sales, redemptions, and customer behaviour.	Use data to make marketing and restocking decisions.

Integration is Compatible with popular PrestaShop themes and checkouts. Easily integrates into your existing store process.

Prestashop Personalisation in Action

One of the best things about this module is that it provides customers with a real-time preview editor allowing them to upload images, video recording, short messages, or simply add custom text onto the gift card, PrestaShop minimum before purchasing.

For example, while gifting, a buyer can actually upload a custom birthday message and a family photo, select an animated background, and be shown a live preview of their digital card before their eyes, all in just seconds.

Why the Prestashop Gift Card Module is Important in 2025

In 2025, the gifting market will be smarter and more automated. The PrestoShop gift card module makes it as easy as possible for your customers! It provides the order state to convert the credits and residual value of an order. For every gift voucher that is redeemed, you get a new customer who may never have found your store.

By infusing loyalty logic, upsell encouragements, and personalised shopping, the module makes your PrestaShop store more attractive, turning occasional shoppers into repeat buyers.

Who should use the PrestaShop Gift Card Module?

One of the great features of the PrestaShop Gift Card Module is that it's customizable. Whether you’re a small boutique or a significant retail outlet, online or off, this module makes it easier for your customers to give, and for you to grow sales. 

It is particularly well-suited for merchants looking for no-code tools to automate promotions, retain customers, and personalise shopping experiences.

Online shoppers in 2025 expect experiences both seamless and purposeful. They don’t just want markdowns; they want options that not only make gifting easy but are emotionally resonant. 

For the merchants, it entails incorporating a functionality such as Share-a-Cart in their PrestaShop gift module to ensure customer loyalty, engagement, and easy conversion.

Buyer Personas: Who Really Benefits?

For understanding the benefits of the Prestashop gift module (cluster 4), let’s look into how various store owners and marketers may use the module to resolve their pains and become smarter:

Sarah, Boutique Owner Seasonal slumps in sales and a lack of time to market her business. Uses gift cards on autopilot to lure gifters and keep a steady cash flow during the holidays, as well as fist-bumping off-season months.

David, the Electronics Store, Competitive market, and price-driven customers. Rewards loyal shoppers with gift vouchers, encouraging repeat purchases and higher average order value.

Mia, the Beauty Brand Marketer, must personalise promotions with no code gymnastics. Generates themed certificates for events like Mother’s Day and Valentine’s Day, using drag-and-drop templates.

Leo, the Global Store Manager, manages multi-store setups in several countries. Leverages multi-language, multi-currency capacities to dispense international gift cards with localized imagery.

Olivia, Subscription Box Founder, Aims to grow the reach with referrals and gifting. Prompts current customers to purchase gift cards for friends, boosting new customer acquisition by 25%.

Hence, it is a plug-and-play module for entrepreneurs wanting to transform their customers’ good intentions into recurring business.

Why use the PrestaShop Gift Card Module?

A recent industry data reveals that:

• Gift card sales make up 20% of all holiday eCommerce sales now (2025 eRetail Report).
• Stores leveraging automated gifting tools increase their AOV anywhere between 15–20% on average.
• Cart abandonment decreases 10–15% when gift card options are displayed at checkout.

The PrestaShop gift card module is able to take advantage of the growing trends by permitting online shop owners to easily sell instantly redeemable, brand-specific gift cards, cutting down on missed sales and increasing customer loyalty.

How It Drives Revenue

Where some shoppers would rather not buy for themselves, they are more than happy to give a gift. Here’s how a gift card can drive revenue:

• On average, gift card recipients spend 20–40% more than the value of their gift card, especially when they discover new products that they love.
• Earning upfront revenue from prepaid cards creates an ongoing “cash cushion” before the product has even been delivered.
• Gift receivers become repeat buyers through built-in loyalty and email promotion.

Case Study: The 30% Holiday Growth in a Fashion Shop

A mid-price range fashion brand added the PrestaShop Gift Voucher system on time for Black Friday 2024. Within two months:

• Gift cards made up 30% of all holiday revenue.
• The average order value increased by 17%.
• 22% of gift card recipients were repeat customers of the store.

The owner reported,

“Instead of coupon codes, gift cards provided emotional value, our brand being a part of people’s celebration.”

Pros and Cons of Relying on The PrestaShop Gift Card Module

Pros	Cons
Quick and Simple to Install.	Slight learning curve for extensions and customizations.
Custom designs and multilingual support.	Needs to be updated frequently in order to work with the newer PrestaShop versions.
Boosts loyalty, referrals, and engagement.	Over-reliance on discounts is going to strip exclusivity.
Great for small and large stores.	Relies on marketing promotion for maximized benefits.

When to Implement the PrestaShop Gift Card Module?

The ideal time to get the greatest impact from your new receptor is immediately prior to holiday seasons, interest promotions, and clientele marketing efforts. In 2025, amid fierce competition and a dwindling attention span, smart timing means you stretch every campaign to extract the highest possible value.

These days, gift cards are more than just a holiday staple. They’ve since become a year-round marketing and retention machine. But, some periods and special dates make their effect much stronger, all the better with a PrestaShop gift certificate (cluster 5). 

Seasonal Launch Windows

The ideal season to deploy your gift card strategy is the pre-holiday one. By starting at least two months ahead of larger sales days like Black Friday and Cyber Monday, and Christmas, your store will have plenty of time to test, optimize, and advertise the cards. By starting early enough, you give shoppers time to find your offering and plan their purchases or gifts ahead of time.

In addition to holidays, gift cards are highly successful at Valentine’s Day, Mother’s Day, and graduation time. They are the perfect last-minute shopping gift for those who long to give something personal and practical. 

Recent sales data in PrestaShop stores reveals that e-gift card purchases peak up to 25% during the Q4 holiday period, and they experience a smaller but steady increase during spring and summer events.

Event-Based and Marketing Campaigns

Gift cards also excel when they are associated with promotions or other specialized campaigns. Try introducing the module before rolling out a new product line or rebranding. Creating a special edition gift card design or promoting the voucher is a great way to build hype and incentivize customers.

You can also employ the PrestaShop Gift Card Module for referrals or by friends. You see, returning customers who refer companies are good referrers and spend more. Additionally, for loyalty campaigns, gift cards allow you the opportunity to give a concrete ‘thank you’, encouraging single-purchase customers to buy again.

An even smarter use is to integrate the module into email automation. For instance, you can automatically provide a PrestaShop gift card code with a small value on the birthday of a customer or their account creation anniversary, after he made some purchases, etc. Not only do these gestures improve customer satisfaction, but they also encourage future spending.

Strategic Implementation for 2025

For the best return on investment, it is best to:

• Implement and customize the module during a low traffic season, 60 days prior to the peak selling period.
• Test different cards both in terms of design and pricing to find the right mix to maximize conversions.
• Begin promoting your gift cards early through homepage banners, social media, and newsletters.
• Utilize analytics within the module to follow redemption and tweak your offers on the fly.

For international stores, you can also coordinate your campaigns with the regional holidays and cultural gifting events such as Singles’ Day in Asia or Boxing Day in British markets, thus using the PrestaShop gift card module to its full potential across a variety of locations.

The best moment to launch a PrestaShop gift voucher strategy is always "before the rush": before your customers pop online searching for gifts. 

By getting a jump on the season, capitalizing on trends, and automating your delivery system, you can connect with new customers and build loyalty among current ones. The sooner you start, the readier you’ll be to capitalize on every gifting occasion as a sales moment.

Where does the Prestashop 5 in 1 module fit in?

The best thing about the PrestaShop Gift Card Module is not only what it offers but also how well it integrates with your store. Whether you have one store or a multi-store complex with stores on different continents, this module fits perfectly into your Prestashop back office; it has everything to help you create and manage your gift vouchers and cards easily.

Circa 2025, as store owners juggle automation, personalization of marketing, and cross-border compliance, integration is key. This PrestaShop gift card plugin has been developed keeping in mind these features: easy installation, configuration, and compatibility across all PrestaShop versions 1.6 onwards till 8. x.

How It Works Behind the Scenes

After Prestashop Gift Card installation (cluster 1), you will find it in a new top-level section in the back office, “Gift Card,” which allows tracking gift codes and extra functions. From there, you can:

• Easily design your own gift vouchers in just minutes.
• Create distinct codes, expiration dates, and redemption limits.
• Select delivery types: instant email, printable PDF, or shipping via post.

Automate your triggers! Send a PrestaShop coupon on your customer's birthday or after an order, manually or not.

The module is integrated directly within your product catalog and checkout. This allows a customer to buy a gift card as they would any other product, go through the checkout, and pay using your standard payment gateways. It automatically codes and sends emails out, sending them directly to the system without any extra work on the customer side.

The Works: From Cart to Email Deliverability

Imagine this scenario for your understanding:

A customer visits your shop, chooses an amount, adds a recipient and a message, and then makes payment. The recipient instantly receives an email with the custom ecard and redeeming code. 

When they come to your shop to cash it in, the system checks and verifies the code provided, then completes the transaction, deducting that value from their order & all purchases are automatically added within PrestaShop.

For physical gift cards, the process is largely the same, except fulfillment will be done with your current logistics system. While the module makes sure these two options can coexist in harmony, your customers will be grateful to find the experience of their choice easily.

Multi-Store and Global Compatibility

Have a store on several domains or languages. Prestashop Gift Card is multilingual-ready. Gift cards are centrally administered and can be branded, currency-processed, & lingo-infused per storefront. (For example, a French customer can buy a card in euros with localized messaging, while you buy the same design in dollars, all from within one dashboard.)

Compatibility with multiple languages and currencies means that this module is the perfect solution for international merchants who wish to maintain a consistent brand presence yet adapt their message on a regional level.

Ensuring Smooth Compatibility

It’s a best practice to test your PrestaShop gift voucher setup (cluster 2) with a Compatibility Checker or checklists before rolling it out in full. Ensure the theme of your theme, checkout modules, and payment gateways match the gift card features. 

Most modern PrestaShop themes are fully integrated without any issue; however, using this pre-launch check, you can ensure everything is just how you want it: visuals through to voucher ordering.

For coders or developers, the PrestaShop gift card plugin is built with API hooks and overrides that make it easy to modify classes through overrides without changing the old files, so you can freely customize this module or integrate with other CRM or marketing automation systems.

The PrestaShop Gift Card Module works seamlessly with your shop’s digital environment, yet it isn’t another standalone plugin, but rather a thoughtful component of your sales and marketing environment. 

With cross-platform compatibility, flexible workflows, and easy backend integrations, it makes the idea of giving an effective part of your eCommerce tactics. 

Whether you’re optimizing for local sales or reaching a global market, this module allows every transaction to be easy on the eyes and lightning-fast behind the scenes from cart to delivery.

The PrestaShop Gift Card Module is focused on keeping it simple and automated. No matter if you are technical or not, you can install and set up fully functional gift cards with just a few clicks in minutes. 

This procedure moves smoothly from installation to customization, delivery, and redemption, so you can seamlessly incorporate it into the daily operations of your store.

Here is a detailed step through of how the gift card Prestashop system works.

Step 1: Installation and Activation

Upon purchasing or downloading the module, head to your PrestaShop back office and go to Modules > Module Manager > Upload a Module. Just upload the ZIP file that we have included and let PrestaShop do the rest! New menu items will be added between “Dashboard” and “Orders”: it’s time to manage your gift cards & vouchers.

Head to enable it, clear the cache if needed, and you can go ahead with configuring your gift card system.

Step 2: Creating a Gift Card for the First Time

Under the module's settings, tap Add New Gift Card. Here’s where the magic begins.

You can choose your card name, create any description you want to write, and even establish several type options such as a fixed value (ex, €25 / €50 / €100), or let the customer specify the amount.

You could even upload an image or background design that relates to your brand aesthetic. Certain sellers offer festive holiday designs or themed collections, such as for birthdays, weddings, and corporate gifts.

If you’re feeling adventurous, you can also offer personalization options so customers can include their own messages and photos, or even short video greetings within the card design.

Step 3: Configuring Delivery Options

There are various kinds of delivery in the PrestaShop gift card module; they are:

• Delivered by Email: Digital code delivered online only.
• Scheduled Delivery: Allows the shopper to select a future delivery date, ideal for birthdays or anniversaries.
• Print at Home: Includes a PDF to print and hand-deliver.
• Physical Shipping: If you have physical gift cards to sell, you can associate them with your shipping options.

You can also mix and match delivery types, giving customers the option to choose.

Step 4: Setting Redemption Rules

To control and avoid abuse, the module also supplies you with redemption limitations. You can configure the expiry date, whether partial use is allowed or not, and if they apply to specific categories or products.

For instance, a PrestaShop gift voucher can be applicable for premium collection or during seasonal offers. This means you're free to match gifting or discounts with your marketing.

Step 5: Automate Notifications and Expiry Handling

One of the most interesting parts of this module is automation. When enabled, it automatically sends both the buyer and recipient a confirmation email. You can outfit these email templates with your branding, including logos, colors, and personal messaging. This means that you’re able to send high-quality emails out right away.

The system also manages expiration dates, and as the deadline approaches for customers to use their vouchers, typically within a few months of purchase, a polite reminder is sent out, encouraging them to come back and shop again. This automation is built in and prevents the need for manual follow-ups to make sure the post-purchase experience flows smoothly.

Step 6: Testing Before Launch

Ensure that every workflow from purchase through redemption works well by placing a few test orders before going live. Check that:

• Gift card emails arrive instantly.
• There is no issue with the redemption code at checkout.
• Taxes and discount rules work as you would expect.

Testing in staging mode first means your live store runs smoothly once customers start using the module.

Step 7: Tracking and Optimization

Once installed, the PrestaShop Gift Card Module provides you with an analysis panel. Here you will see your Total TGC Sales, Active Redeem, and Expired Balances. This insight allows us to find the bestselling days, most popular denominations, and what your customers are buying.

So, for example, if your €50 gift cards sell twice as well as the €25 ones, you might add a €75 option or package cards with seasonal items. Over time, that data-driven approach has the effect of refining your pricing, design, and marketing strategy.

Troubleshooting Tip

If you run into any trouble, try the following short checks:

• Are emails not sent? Verify that your SMTP settings in PrestaShop are good.
• Voucher not applying? Double-check product rules and that your discount/loyalty modules aren’t screwing things up.
• Design not displaying? Try to clear your cache and regenerate thumbnails under Performance settings.

With these measures, most minor problems can be solved. It gives you the possibility to override module templates and to write a class for your own behavior.

Take Away

The workflow in gift card Prestashop is optimized for effectiveness & customer satisfaction. Once it’s up and running, it operates almost entirely on autopilot, writing vouchers, processing payments, tracking activity, and managing your vouchers while you focus on growing your business. 

Whether it’s for promotions, loyalty campaigning, or seasonal gifting, this module will guarantee every transaction is seamless, focused, and profitable.

Case Studies of Prestashop Gift Card Module

The ecommerce competition in 2025 is as competitive and rewarding as ever. Consumers are moving toward personalization, digital gifting, and sustainability. Merchants who pivot early realize the most benefits. 7. 

The PrestaShop gift card module was once considered a “nice-to-have feature.” Now, it is an essential long-term growth strategy for customer loyalty and emotional engagement through the sales process.

The Hottest e-Commerce Trends Impacting the Future of Gift Cards in 2025

AI-Driven Personalization

Artificial Intelligence plays a significant role in the digital gifting landscape so far this year. Using machine learning, merchants can suggest the most appropriate gift card amounts, designs, and even when to send based on browsing habits. The gift card for PrestaShop World is moving quickly. AI recommendation integration modules are driving up to 25% increases in conversions.

Subscription and Loyalty Integrations

There are growing signs that gift cards will be integrated into loyalty programs and subscription packages. For instance, a loyal customer renewing their skincare subscription could be offered a PrestaShop gift voucher for a friend, inherently driving retention and referral on top of one another!

Sustainable and Digital-First Gifting

And as consumers around the world become ever more eco-conscious, paper or plastic gift cards, which are also increasingly cost-prohibitive to produce and ship, are being replaced by digital ones. PrestaShop merchants with green/eco-friendly or "paperless gifting" campaigns decrease costs and improve branding perception.

Social Sharing and IM Integration

Shoppers anticipate gifting going social in 2025. Together with PrestaShop’s gift certificate feature, customers can send cards to friends in WhatsApp, Messenger or Instagram DMs to create that viral brand moment every time somebody makes a purchase.

Global Commerce and Localization

Multi-currency, multi-language support is a must-have with eCommerce truly being global these days. Prestashop gift card module offers to send localized gift experiences, personalized in the recipient’s language and currency for higher-performing international conversions.

Real Applications: Success Stories for 2025

Case 1: Fashion Brand Boutique in Milan

Background: A Small Stylish Shop Leads to a Big Business. When Antonella Lugara opened her Milan store was cozy and welcoming, and offered handmade leather out, but so many people came asking for deliveries.

A mid-tier boutique introduced digital PrestaShop gift cards two months ahead of the 2024 holiday season. In the first three months of 2025, they saw a 30% increase in total sales and a 22% bump in returning customers. Their secret? They customized every gift card email to include customer names, occasion-based designs, and a special referral offer for a limited time.

Case 2: An electronics shop in Toronto

This store offered a PrestaShop gift voucher and obtained new customers with it. Existing customers who referred a friend each received a €10 digital gift card. In six months, their average Cost Per Customer Acquisition reduced by 18%, and sales in general increased by 27%.

Conclusion

The Year is 2025. The battlegrounds of e-commerce look like 2018 and are modernized around customer experience, personalization, and loyalty. Optimized for E-Sellers. The most successful brands are the ones that build an emotional connection, and with the PrestaShop Gift Card Module, we can create infinite memories. 

Whether you run a handful of local boutiques or manage a 50-store retail giant, the PrestaShop gift card module will equip your shop for every possible scenario. From birthdays and holidays to special promotions and customer loyalty programs, there’s no faster way to drive traffic back to your store! It’s not just about selling more; it’s about lasting relationships.