What are PrestaShop Labels and Stickers Used For?

Whether your potential customers are landing on a product page or swiping through a category grid, you only have a few moments to capture their attention. This is an occasion for PrestaShop stickers or labels. Although small, it still packs a punch to grab attention and visually trigger the visitors. 

Studies have proven that stickers can generate up to 15–20% more clicks, so it’s an easy way for retailers to increase customer interactions and sales.

In 2025, PrestaShop store owners who are not using stickers and labels are certainly missing out on a great competitive advantage. Indeed, automating and personalizing stickers sometimes makes the difference between “get in line” and “shine”.

In this blog, we’ll explore:

• What exactly are PrestaShop labels and stickers?
• Their primary functions are in the context of e-commerce.
• What Stickers do you have access to?
• How do they help online shops?

What Exactly Is the PrestaShop Labels and Stickers Module?

At the very heart, stickers and labels are single product reminders and symbols that are called to enhance and help through store products. They bring clarity, create urgency, and can help potential customers make quicker purchase decisions.

Labels vs. Stickers

Though they are often used interchangeably, they do have slightly differing purposes:

Feature	Labels (Text-Based)	Stickers
Format	Simple Text	Graphic or icon-based
Purpose	Deliver information directly	Capture attention visually
Examples	Free shipping, bestseller	Flash sale, seasonal icons
Best Use Case	Quick clarity, minimal design	Urgency, branding

For instance, a green “Eco-Friendly” badge may underscore sustainability, while a red sticker featuring “-30%” attracts attention to discounts.

In e-commerce, people often skim product descriptions rather than read the fine print. Visual elements such as PrestaShop stickers help to highlight sales, new arrivals, or limited items without additional clicks. This enhances user experience and helps push customers into high-value behaviours such as browsing sales or making purchases.

Role of FME’s Module

The 1-click Prestashop Labels and Stickers Module by FME Modules lets you: 

• Upload your own designs or use templates.
• Use mobile and desktop views (Supports responsive layout).
• Play with dynamic rules (ex, only display Low Stock if inventory < 5).

Hence, the Prestashop product labels module and stickers add-on have become an effective tool for Prestashop merchants to steer customer behavior with collective lucidity and visual appeal.

Uses of PrestaShop Labels and Stickers

The true strength of PrestaShop Sticker is the wealth of its conditions. They are widely used in various scenarios for product details, promotional support, and enhancing your shopping experience. Let’s look at some of the most popular.

1. Promoting your deals

Stickers reading “Sale 20%” or “Flash Deal” are impossible to ignore.

They lead clients directly to promos, and you don't have to worry about them missing any offers.

Example: A retailer applied an eye-catching “Weekend Sale” sticker to clearance items and saw a 10% rise in sales over two days.

2. Marking New Arrivals

Labels like “New” or “Just In” create excitement about fresh stock.

These stickers assist early adopters or repeat customers in discovering the newest merchandise more easily.

3. Indicating Low Stock

Urgency drives conversions. A “Only 3 Left!” label signals scarcity, prompting the shopper to act fast.

A study has pointed out that scarcity signals can increase conversions by 9%.

4. Better Product Categorization

Stickers help quickly identify products in crowded catalogs.

For example, “Organic,” “Best Seller,” or “Editor’s Choice” labels make for easier navigation and decision-making.

5. Seasonal Campaigns Boosting

For holidays, themed stickers, “Christmas Special,” “Valentine’s Day Gift,” or “Back to School,” add a sprig of garland.

These addictions up the ante on emotional engagement and help place your store in line with seasonal buyer intent.

6. Offer and Special Promotion Advertising

Apart from discounts, “Free Shipping”, “Bundle Deal”, and “Buy 1 Get 1 Free” show unique value propositions.

These signals minimize cart abandonment as they serve as a reminder to buyers of the value that they get.

How FME’s Module Helps

Using the Prestashop product labels module, these applications are taken to the next level because of:

Dynamic rules:  Automate stickers depending on price, category, or remaining stock.

Batch action:  Allocate one or more stickers to a number of products at once.

A mix of promotions, urgency, and branding, the PrestaShop stickers usage will convert your offer in just a couple of seconds.

Sticker Types For Prestashop Products

In PrestaShop shops, it can be categorized into diverse categories, such as functionalities and design. Knowing the different types of stickers also helps merchants to pick the appropriate ones for their campaigns.

1. Promotional Stickers

Purpose:  Draw attention to sales, discounts, and bargains.

Examples:  Sale, 30% Off, Flash Deal.

Best For:  Promotion during seasonal campaigns, whether that’s Black Friday, Cyber Monday, or clearance events.

These sticky notes garner instant interest by letting customers know where they can save.

2. Descriptive Stickers

Purpose:  Provide quick product insights.

Examples:  New, Limited Quantity, Online Only.

Ideal For:  Pointing users toward important product updates, like new arrivals or bestsellers.

They are navigational aids that allow customers to glance their way through the options in your catalogs.

3. Branding Stickers

Objective: To build brand consistency and credibility.

>Notions:  Yes, such as Custom Logos, Eco-Friendly, Made in France.

Best For: Creating brand awareness and reaching niche values, such as sustainability.

It also sets your store apart from similar stores by providing a personal touch.

Role of FME’s Module

All of those sticker types are supported by FME’s PrestaShop Labels Module (Custer2):

• Templates that are already built in, ready to set up.
• Custom uploads for one-of-a-kind branding.
• Flexible placement on product/category pages.

This diversity makes sure that regardless of whether you are a retailer or run a small boutique or large marketplace, the design of a pack of stickers is designed to best suit your strategy.

With the right mix of promotional, informative, and branding stickers, you can enhance engagement for your PrestaShop store and strengthen its visual identity.

Advantages Of Using Labels and Stickers On PrestaShop

Stickers and labels enhance little design elements and improve your sales to a whole new level.

1. Higher CTR (Click-Through Rate) 

>Data has revealed that Stickers can increase click-through rate by 15–20%.

Example: A clothing retailer placed striking “Sale” stickers on items during a clearance event, and click-through rates to product pages spiked 17% for labeled products compared to those that weren’t labeled.

2. Better User Experience (UX)

Stickers make decisions easier to reach by providing shoppers with immediate context.

• Tags such as “Best Seller” or “New” cut down on the need to scroll through descriptions.
• This translates into quicker navigation, reduced bounce rates, and more seamless customer journeys.

3. Improved Visibility into the Promotions

Visual badges on discounts or offers make sure that deals catch attention right here, where shoppers are looking, on product cards or category pages.

4. The Power of Trust in the Customer-Relationship

Informational stickers such as “100% Organic” or “Official Warranty” add to the authenticity.

Trust-focused labels can also alleviate hesitation, particularly among first-time buyers.

5. Case Study Example

For a Black Friday event, a PrestaShop electronics store added dynamic stickers like “Flash Sale” and “Only 5 Left!” across their catalog. Result:

• 20 percent lift in conversions compared to the same time last year.
• In surveys, customers said that the stickers helped them find the best deals faster.

Why FME’s Module Stands Out

Equipped with dynamic rules, scheduling, and responsive design, FME’s component makes it possible for you to realize these benefits just as simply. Sellers can automate their sticker application, save time, and double the impact!

The Benefits of PrestaShop stickers go far beyond design; they make an impact on sales and customer satisfaction directly.

How FME’s Extension Improves Use of Labels and Stickers

Although the idea is straightforward, it is difficult to apply these labels well without proper tools. This is where FME’s PrestaShop Labels and Stickers Module stands out. It simplifies the process and lets you take advanced customization to the next level.

Key Enhancements

Dynamic Automation Rules

Add stickers as per your choice, like it's preferable by price or category, by stock, its color preference, or any special offer/sale.

For instance, a Sale sticker is automatically attached when a product is on sale.

Responsive Design

• Stickers scale up & down on desktop, tablet, & mobile.
• No duplications or distortions, which means the shopping experience is being done consistently.

Prestashop 9 Compatibility

• Fully compatible with the latest versions of PrestaShop, including Prestashop 9.
• Built to last with guaranteed updates and support.

Customizable Designs

• Use your own graphics or select from a library of built-in templates.
• Custom placement, size, color, and transparency options for a personalized touch.

Scheduling and Campaign Management

Schedule stickers for seasonal promotions, for example, Black Friday, Christmas, or back-to-school sales.

Schedule automatic enablement with start and end dates.

Competitive Edge

FME’s module is different from some of its competitors’ modules, as it offers:

• Free lifetime assistance.
• Unlimited and regular updates.

In short, the FME’s labels module becomes an automatic marketing agents that take your outputs to the heights of conversions and save time and effort.

Take Away

In 2025, e-commerce is a mountain to climb with Prestashop stickers not being just a nice little thing to have anymore; they are a must-have medium to capture your visitors' attention and turn them into paying customers. 

Whether it's about promoting sales and offers, product launches, or simply winning customers’ trust through branding, they offer immediate visual cues that make the user’s journey sans friction and prompt them to make a purchase.

Throughout this guide, we’ve explored:

• Definition of labels and stickers, and the types of them
• Use as keys in promotions, urgency, and classification.
• Different kinds of stickers to accompany diverse campaigns.
• Clear advantages of higher click-through rates and greater customer confidence.

How FMEs' add-on improves the use of stickers with automation, responsive design, and much more.

No matter if you are running a small boutique shop or a large PrestaShop marketplace, the best stickers can help your items get noticed and your campaigns become more efficient.