A Complete Guide on Prestashop’s Product Labels and Stickers

For establishing an online presence and getting more sales, a PrestaShop merchant can make use of the powerful yet underestimated tool known as the labels and stickers module. Using this innovative tool, a Presta seller can draw visitors’ attention to product details, such as sales prices, new items, low inventory, or bestsellers, to boost sales and more.

E-stores running on Prestashop in 2025 have slightly moved towards the growing demand for custom-tailored and automated tools to handle labels and stickers on a large scale. The FME’s PrestaShop Labels and Stickers Module offers flexibility, automation, and compatibility that these store owners need.

In this detailed guide, we’ll look into the importance of product labels and stickers, including:

• What they are and how they compare.
• Key features of FME’s module for labels and stickers.
• Who uses them, and why do they matter?
• When and where to use them for the greatest impact.
• Step-by-step implementation guidance
• A final reference point for why the FME module is best in 2025.

By the time you’re done, you’ll have a straight path to revolutionize your store with intelligent, attention-grabbing PrestaShop labels and stickers!

What Are PrestaShop Product Labels and Stickers?

Labels and stickers are highly effective visual aids for e-commerce to emphasize important product information, offers, and selling features. In a PrestaShop store, they are attention boosters that guide your customers through visualization, build trust, and assist them in making better and faster decisions to purchase.

Labels vs. Stickers

The two terms are, however, often used interchangeably, even though they are not equal.

• Labels are commonly text signs, such as “Sale,” “New,” “Bestseller,” and “Free Shipping.”
• Stickers are graphics-based badges or icons, graphical elements like the starbursts, ribbons, and banners that draw attention and remind of urgency.

For instance, a red sticker badge with “-20%” printed on it would immediately tell you this is a discounted item, and a green tag with “Eco-Friendly” printed would indicate product specificity. In combination, they guide consumers through choices and product preferences.

Here’s a simple comparison:

Feature	Labels (Text-Based)	Stickers (Visual Badges)
Format	Plain Text (e.g., Sale)	Icons
Purpose	Informative	Eye-catching
Examples	New, Bestseller, Limited	30%, Flash Sale, Black Friday
Best Use Case	Quick Messaging, Clarity	Urgency, Promotions, Aesthetics

Why Labels and Stickers Matter in PrestaShop

Many shoppers browse product listings casually, particularly on category pages. Well-thought-out PrestaShop product stickers and labels catch the eye at once and inform your clients with emphasis about cut prices, new products, or what's on trend.

This not only enhances user experience (UX) but also lowers your bounce rate by directing shoppers to the right products more quickly.

The FME’s Product Labels and Stickers elevate that idea to a new level by:

• Allowing you to use your own graphics or select a pre-made template.
• Displaying the labels according to product conditions (price, stock status, product status, category, etc.).
• Ensuring your labels look great on desktops, tablets, and mobiles.
• Scheduling campaign start/end dates (i.e., Black Friday countdowns).
• Offering versatility to fit all types of PrestaShop merchants.

Key Benefits of PrestaShop Labels and Stickers Module

Add labels to the product images. A possibility to upload your top seller label. The Size of the label automatically affects the width and height of the image. If the label is not too small, it creates a feeling that it is real. Show the user what is bestseller with very simple settings and easy to use.

The module makes the product pages attractive. It automatically determines the top seller.

The FME PrestaShop Labels and Stickers Module allows store managers to have full control over how they want to present their product highlights. Its functionality is not limited to simple text labels; it provides numerous functions that can increase your store’s conversion rate, as well as serve as a neutral shopping guide.

Core Features of The Module At A Glance

Here are some of the best features of this amazing module for you:

Smart Display Rules: Labels and stickers are displayed for you automatically under conditions you specify (product category, price, stock status, special offers).

Various Designs: Select from a selection of templates or utilize Custom images to match your store’s current branding.

Flexible Design: Label stickers fit any size and won’t break your site if it doesn’t fit. Stickers/labels are all responsive to the screens, desktops, and mobiles.

Dynamic Scheduling: Specify a Start and End Date to run sales or promotions based on specific date and time ranges (great for flash sales, limited-time promotions, or the holidays).

Multi-language support: You can create materialized labels for international stores, so that they're able to communicate in regions you do business in.

PrestaShop Compatibility 9: You don’t need to worry about its compatibility as it is fully tested and compatible with the latest PrestaShop version.

Positioning Layers: Place labels and stickers on such parts of product images as top-left, top-center, center, bottom-left, and control them by mouse position.

Bulk Assign: Bulk assign products or categories, save time on managing a huge catalog.

Who Uses PrestaShop Labels and Stickers?

PrestaShop labels and stickers are a great tool for different types of e-commerce enthusiasts. Regardless of whether you’re using a single boutique or running a multi-vendor marketplace, labels and stickers help to call attention to products in a manner that increases both sales and visibility. Here’s how different Prestashop merchants can utilize this innovative add-on for an effective Prestashop labels strategy in 2025.

E-tailers (Single-Vendor Stores)

Small and medium stores are struggling to stay ahead of their counterparts that use PrestaShop product labels to advertise promotions, “Free Shipping” or “New Arrival”. For instance, a boutique clothing shop might use seasonal stickers such as “Summer Collection 2025” to get someone’s attention and jump-start seasonal sales.

Multi-Vendor Marketplaces

Big marketplaces with dozens of vendors do even better. Labels such as “Top Seller,” “Exclusive,” or “Trending Now” make it easier for a customer to find high-demand products among thousands of listings. For example, a marketplace with 50+ sellers can leverage FME’s dynamic rules to tag products that are performing well on their marketplace.

Developers & Agencies

PrestaShop store managers of clients who handle a variety of admin tasks can use labels and stickers to improve marketing strategies that are not code-heavy. Agencies can use FME’s module to provide a professional, automated solution that operates alongside clients’ online stores.

Marketers & Growth Teams

As part of campaigns, digital marketers use PrestaShop sticker labels. Examples are promotions that create a sense of urgency (“Black Friday”, “Cyber Monday”), or psychological nudges (“Only 3 Left!”). These visual triggers create urgency, spike CTRs, and solidify conversion funnels.

Use Case Examples

Mom and Pop: A neighborhood coffee shop that sells beans online leverages “Best Sellers” to showcase its most beloved roast, establishing an easy path for new customers seeking its best sellers.

Huge Marketplace: A worldwide electronics marketplace utilizes “Certified Seller” stickers to identify trustworthy vendors, thereby gaining trust and enhancing buyer confidence.

Seasonal Retailer: A holiday store features rotating labels like “Christmas Sale” and “Valentine’s Special” to adapt easily throughout the year to holiday events.

In all sizes, labels & stickers in PrestaShop are a quick and easy way to improve your customers' shopping experience.

Why Do You Need Labels and Stickers in PrestaShop?

E-commerce operates in an environment in which shoppers are flooded with choices, and the difference between a sale and an abandoned cart often depends on visual cues that aid in decision-making. That’s where PrestaShop product labels & stickers come in. Here is a quick overview of the benefits you should know about:

Increase Click-Through Rates

Product labels in comparison have been shown to increase CTRs by 15–20%, making them one of the most cost-efficient conversion lifters. The Sale 20% approach highlights value immediately, inviting browsers to click deeper into the site to see more. Without them, promotions can easily get buried in dense product grids.

Highlight Promotions Effectively

Tags and stickers are digital salespeople. Whether you are offering a seasonal discount, flash sale, or new arrival, these markers ensure that customers do not overlook it. For example:

• Labels on Black Friday 2025 notice limited-time deals.
• Badges like Free Shipping discount your decision costs.
• Stickers saying Bundle Offer tease up-selling offers.

Enhance User Experience (UX)

Tags such as New, Bestseller, or Limited Stock assist users in making quick decisions, so they don’t have to think too much. This leads to enhanced satisfaction and to a longer involvement of the customers, which frequently increases (sales) conversions.

Build Trust and Urgency

A well-designed PrestaShop promotion label makes it trustworthy, too. A Certified sticker gains trust for a seller, and a Low Stock badge drives urgency that helps persuade customers to follow through and buy before items are gone.

Retailer Success

A mid-scale fashion retailer deployed custom PrestaShop product labels in the culmination of its summer sales campaign. Using FME’s module, they applied:

• Red Clearance 40% stickers on sale items.
• Green New Arrival tags on new stock.

The results were significant:

• CTR was up 18% in two weeks.
• The conversion rate increased by 12% over the prior label-less campaign.
• Customer comments indicated that the labels “made shopping easier” by flagging deals immediately.

The Bottom Line

The PrestaShop stickers and labels are not just for show; they convert. They influence sales results through attention guidance, choice clarification, and urgency generation. Ignoring them amounts to leaving money on the table for any merchant looking to scale in 2025.

When do I need to use PrestaShop Labels and Stickers?

If you are wondering why your Prestashop store needs a labels and stickers module, just know that it’s a winning tactic for more sales. By strategically placing promotion labels, you can increase your conversion rate, without "spamming" your visitors with promotions! Here are some instances that emphasize the use and importance of the Labels and Stickers Module:

New Product Launches

A “New Arrival” or “Just Launched” badge catches the eye and gets someone’s attention, guiding them through the door when you introduce a new product. This keeps fresh stock on people’s minds and gives sales some momentum. The following are instances that answer When Should You Use Product Tags, Labels, or Stickers on your Prestashop store.

Sales Events & Promotions

For big campaigns like Black Friday 2025, Cyber Monday, or seasonal clearances, that’s the perfect time to use labels. Shoppers are more likely to be on the hunt for a bargain during these times, and eye-catching labels like “Flash Sale -30%” or “Today Only” can help build a sense of urgency to push conversions through.

Low Stock Alerts

Nothing triggers urgency like scarcity. A Only 2 Left! A sticker gives shoppers reasons to act now for the item before it disappears from the shelf. These active labels are perfect for limited-edition goods.

Seasonal Campaigns

Promotional stickers for Valentine’s Day, Summer Sale, and Christmas Deals make the store fresh and updated every day. This kind of seasonal customization is essential for customers to feel incentives on an emotional level. Plus, they also helps in boosting the Prestashop site’s SEO in many ways.

Special Offers

Slugs such as Free Gift, Bundle Deal, and Free Shipping can help point out value-added benefits that customers might not spot as well.

Timing Strategies

Seasonal Planning: Schedule decal events such as Black Friday, Christmas, and back-to-school sales.

Flash Sales: Countdown-style stickers to express urgency.

Keep It Fresh: Rotate through designs to avoid “label fatigue” and to keep your campaign visually stimulating.

For Example, if you’re a fashion retailer, you can prepare “Winter Clearance” labels for January, “Spring Arrival” labels for March, and “Summer Sale” stickers for July.

With the use of Prestashop labels and stickers, sellers can time or even boost their promotions just right and capitalize on all possible sales opportunities.

Where to Apply Labels and Stickers in PrestaShop?

It’s not just the design that matters; placement is key. The most beautiful stickers for PrestaShop products will not be able to give effect without visibility. Strategic placement means labels can support the shopping process, rather than interfering with it. Here are some suggestions to help you understand where you should place labels and stickers on your listings.

Key Placement Options

Here are some of the suggested places for utilising more of the Labels and Stickers Module in Prestashop.

Product Pages

Labels such as “New Arrival” or “Low Stock” also perform well on individual product pages, pushing shoppers toward a decision while they’re thinking about specifics.

Category Pages

Stickers like “Sale -20%” or “Bestseller” are the first things to catch shoppers’ eyes as they scroll through multiple products, and allow the best items in your store to stand out.

Checkout & Cart

Badges such as “Free Shipping” or “Bundle Discount” during checkout can lower cart abandonment rates by reinforcing in your customers’ minds the value of what they are getting.

Single vs. Marketplace Stores

• For single-vendor shops, labels focus on boosting product promotions or deals.
• For marketplaces, stickers can showcase trusted sellers, top-rated products, or special offers, distilling trust at scale.

Visual Guide

Imagine a product grid:

• Top-left: “Sale” label for visibility.
• Top-right: “New” sticker to emphasize freshness.
• Bottom-right: An alert for urgency that the stock is running low.

This equal positioning means the labels are leading without running away with the product imagery.

How To Add Labels and Stickers in PrestaShop

Including labels and stickers is a breeze with FME’s PrestaShop Stickers Module, but following these steps increases the manifold of your Store's panache. Here is a simple guide for getting this to work. You can follow along even if you’re not a programmer.

Step 1: Install the Prestashop Label Customization Module

• Download the FME Labels & Stickers Module from the site.
• From your Prestashop back office, click on Modules > Module Manager > Upload a Module.
• Browse for the ZIP file and hit Install.

After installation, you will find the module in the list of modules, go to its configuration, and generate the latest from file.

Step 2: Configure Basic Settings

• Go to Modules > FME Labels & Stickers.
• Configure the default preferences, such as label position (top-left, center), responsive behavior, and language settings.
• Decide if you want to apply labels globally (all products) or for select products.

Step 3:Make A First Label

Click Add New Label.

Choose type:

• Text Labels (e.g., “Sale,” “New,” “Bestseller”).
• Image Sticker (upload your own artwork, like badges or ribbon).
• Type in the label name, and add your design if needed.
• Ability to style: Background color, Text color, Font size, Opacity.

Step 4: Use Smart Display Rules to Apply the Widget

Dynamic rule setup is one of the module’s strongest trump cards.

Examples:

Sale Promotion: Show “20% Off” label if the product discount is more than 10%.

Here’s how to do it: Display “Only 3 Left!” when stock drops under five pieces.

Price Rule: Add “Budget-Friendly” label on products that are less than $50.

Category Rule: Auto-add “New Arrival” labels to products in the “Spring Collection”

category.

Step 5: Schedule Campaigns

The Start/End Date allows you to automate labelling on special occasions:

• Black Friday 2025 (Nov 28–Dec 1).
• Christmas 2025 (Dec 15–Dec 25).
• Summer Sale (June 1–June 15).

This is to make sure that your promotion works flawlessly and seamlessly without any manual work.

Step 6: Preview & Test

• Preview your labels to see how they look on both desktop and mobile.
• Placement testing on different pages, like product, category, and checkout.
• Modify size and positioning so that they do not cover key product information.

Step 7: Monitor & Optimize

After implementation, track performance:

• Track CTR and conversion with products that have labels versus those that don’t.
• Change up your designs frequently to avoid banner blindness.
• Employ A/B testing (such as: sticker “Red -20%” vs text label “Flash Sale”) for what works best.

FME also offers a comprehensive video tutorial and written documentation for merchants who like visual aids to simplify the setup process further.

Developer Notes for Prestashop Labels and Badges Module

For advanced customization of the Product Labels and Stickers Module, developers can:

• Add some custom CSS to style them differently.
• Extend the rule with specific product attributes.
• Make it compatible with third-party themes and modules.

In this way, store owners can also easily implement personalized PrestaShop product labels, which turn offers into effective sales boosters.

Common Mistakes to Avoid with PrestaShop Labels and Stickers

While PrestaShop product labels and badges are powerful, poor implementation can reduce their effectiveness or even harm user experience. Here are the most common pitfalls and how to avoid them.

1) Overusing Labels

Mistake: Applying multiple labels to every product.

Problem: Creates visual clutter and overwhelms customers, reducing clarity.

Solution: Limit each product to one or two relevant labels. Prioritize promotions that truly drive sales, such as discounts or low-stock alerts.

2) Poor Design Choices

Mistake: Using clashing colors or unreadable fonts.

Problem: Distracts from the product and hurts your store’s professional appearance.

Solution: Match label colors with your site’s branding. Use high-contrast text for readability and keep designs consistent across campaigns.

3) Ignoring Mobile Responsiveness

Mistake: Labels that look fine on desktop but overlap images or text on mobile.

Problem: Frustrates mobile shoppers, who now account for over 60% of e-commerce traffic.

Solution: Use FME’s responsive design feature. Always preview and test on multiple devices before going live.

4) Not Updating or Rotating Labels

Mistake: Leaving outdated labels like “Winter Sale” visible in March.

Problem: Damages trust and creates confusion.

Solution: Use scheduling features to automate start/end dates and rotate designs seasonally.

5) Neglecting Performance Monitoring

Mistake: Adding labels but never checking their impact.

Problem: Missed opportunity to optimize for conversions.

Solution: Track CTR and sales metrics. Use A/B testing to refine messaging (e.g., 20% Off vs. Flash Sale).

Checklist for Success

• 1–2 labels per product only
• Branded, readable designs
• Mobile-friendly previews
• Automated schedules
• Regular performance review

By avoiding these pitfalls, merchants can ensure their PrestaShop stickers labels remain effective, professional, and conversion-focused.

Case Studies and Success Stories

Real-world results speak louder than theory. Here are three success stories showing how PrestaShop product labels and stickers can transform store performance.

Case Study 1: Small Fashion Retailer

A mid-sized clothing boutique struggled with low visibility for seasonal promotions. After installing FME’s PrestaShop Stickers Module, they applied:

• Summer Clearance: 30% stickers on discounted items.
• New Arrival” labels for their fresh collection.

Results (4 weeks):

• CTR increased by 18% on labeled products.
• Overall conversion rate improved by 12%.
• Customers reported that the labels made promotions easy to spot and shop.

Case Study 2: Multi-Vendor Electronics Marketplace

A large marketplace with 50+ vendors wanted to highlight trusted sellers and trending items without manual updates. Using dynamic rules, they created:

• Certified Seller badges for verified vendors.
• Trending Now labels based on product sales velocity.

Results (2 months):

• Vendor trust improved, with cart abandonment reduced by 9%.
• Labeled products saw 20% higher sales compared to unlabeled items.
• Marketplace reputation strengthened, attracting more vendors to join.

Case Study 3: Seasonal Gift Store

A holiday-focused retailer required flexible tools to quickly adapt to campaigns such as Christmas, Valentine’s Day, and Mother’s Day. With the FME module, they scheduled rotating labels:

• Christmas Special, 15% (December).
• Valentine’s Gift Idea (February).
• Mother’s Day Deal (May).

Results (1 year):

• Seasonal promotions drove 25% more conversions compared to the previous year.
• Automated scheduling saved over 15 hours per campaign, reducing the manual workload.
• Positive customer feedback highlighted the festive feel of the shopping experience.

Key Takeaway

Across industries, fashion, electronics, and seasonal gifts, PrestaShop stickers and labels consistently boost visibility, trust, and conversions. The ability to combine dynamic automation, responsive design, and campaign scheduling gives merchants a competitive edge in 2025’s crowded e-commerce space.

Why Use FME Product Labels and Stickers?

With so many options on the PrestaShop Addons marketplace, why would anyone select FME’s PrestaShop Stickers Module over modules provided by the competition, such as KnowBand or WebKul?

The difference lies in nuances, versatility, and a long-term value proposition. Here’s a quick overview of the differences that let you understand why to use Prestashop product stickers module by FME Modules.

1) Dynamic Rules for Automation

While other products often require merchants to set up the data feed manually, FME’s tool enables them to set dynamic conditions.

For example:

• Display Low Stock when the stock is less than five.
• Feature Affordable on items that are less than $50.
• Auto-tag Bestseller by sales numbers.
• That automation means time saved, particularly for stores with massive catalogs.

2) Future-Proof Compatibility

The module is ready and ensures complete functioning with the newest versions. Most competitors are running behind on updates, which leaves merchants with no choice but to delay or patch their systems themselves.

3) Lifetime Free Support & Updates

It’s a lifetime support and upgrades offer that is really not often seen in the roundabout PrestaShop world. Rivals typically charge a premium for ongoing support, driving up costs in the long run.

4) Flexible Design Options

Sellers have the possibility to upload custom images, use predefined templates, or they can create labels even in the backend. This is the versatility that will enable you to brand without the burden of hiring a designer.

5) Bulk Management for Large Stores

For large merchants or marketplaces, individually managing thousands of products is not feasible. The FME’s module comes with the bulk assignment tools, allowing for the admin to slap a sticker on the whole category or product groups all at once.

Take Away

FME’s top PrestaShop labels module is different as it keeps a balance between beginners and developers. From powerful automation to continuous care, its value is easy and doesn’t hide behind complexity.

Merchants who mean business in 2025 should place their trust in FME for a flexible, scalable solution to grow with their business.

Frequently Asked Questions (FAQs)

1. How do I add labels to products in PrestaShop?

Use the FME PrestaShop Stickers Module to apply tags. Just install the tab, create a new label (for example, with text or image, or both), and apply it to smart rules (an example is by category, by price, or by availability).

2. Is it possible to edit the label design?

Yes. The module allows you to select from pre-installed templates, upload your own imagery, or style text-based labels with on-brand colors, fonts, and sizes.

3. Do you also have support for stickers on mobile?

Absolutely. All the PrestaShop product badges made with the module are responsive and tested on desktop, tablet, and even smartphones.

4. Is the module compatible with PrestaShop 9?

Yes, the module is 100% PrestaShop 9 compatible and reliable for long-term use!

5. Is it possible to schedule my labels so that I can use them for promotions?

Yes. You can even choose start and end dates for campaigns, such as Black Friday, Christmas, and flash sales.

6. Is support included?

Yes. FME is here for you with free lifetime support and upgrades, so you never have to worry about hidden costs when you adopt a new platform.