Common Reasons Why eCommerce Businesses Fail

Developing and deploying an eCommerce store won’t fix things for your online store, nor does it guarantee your online success. 

Yes, you read that right. For an eCommerce store to succeed and survive, certain features are crucial to have. There are a few practices that are important to implement, and then after that, your success is guaranteed. But most eCommerce stores fail to survive longer, and they fail.

Want to know the reasons? 

Well, you have come to the right place. This blog briefly discusses each of the reasons contributing to the failure of an eCommerce store.

Top 6 Reasons Why eCommerce Businesses Fail to Survive

Here are some reasons why your eCommerce business is not up to the mark and on the verge of falling apart.

Inconsistent Website Design

Design inconsistencies can put off your customers or store visitors more quickly than you can imagine. One of the key principles of improved user experience is design consistency, and you must not compromise on that. 

To ensure your eCommerce store is a go-to choice for everyone instead of a failure, pay attention to its design or choose a design template. Strategize and plan things beforehand, and then implement the design that you have sketched.

Here are the design considerations:

• Simple and clear navigation
• Choose a uniform color palette 
• Choose fonts that are easy to read for all devices
• Keep things simple and clean

Neglecting the Website Speed

Another reason why your eCommerce store might not be doing better or fail to survive longer is because of the speed issues. Your website taking longer to load or respond to customer queries is a big no. If your website speed is compromised, then there is no way for your website to attract customers and retain them, eventually leading to failure. 

Coding inefficiency is one of the major reasons, after your host server provider, why a website is slower. To overcome this, choosing lightweight plugins to embed the functionality is one of the safe escapes to avoid failures due to speed issues. 

Factors affecting website speed:

• Ineffective and poor coding
• Server and hosting issues
• No frequent website updates
• Too many plugins are integrated

Compromised Website Security 

There is no website traffic and visitors if your website’s security is compromised and questionable. Giving your visitors a safe and secure place to make their purchase is the best thing. Multiple factors contribute to security vulnerabilities for which countermeasures are also available. 

Make logging into your website easier by opting for a biometric login plugin, and allow access to authorized people. This amplifies your website security and makes it easier for visitors to trust shopping from your site. 

To improve website security:

• Include an SSL certificate
• Create frequent website backups
• Include security plugins
• Implement data encryption strategies

No Marketing Strategy

Poor marketing strategies or not having any marketing strategy at all can kill your eCommerce site. Having a marketing plan can take your online store to new heights of success, where you become a challenge for others. You have to keep hunting for opportunities to compete with and outperform your online rivals, and it is incomplete without a marketing strategy. 

These marketing strategies should benefit your business and your customers equally. For instance, with a social sharing discount marketing strategy, you and your customers benefit equally. 

Best marketing strategies to follow:

• Invest in influencer marketing
• Marketing through referrals 
• Pay attention to content marketing
• Customer reviews and user-generated content (UGC) 

No SERP Visibility 

The pain and loss of not appearing in the search results is unimaginable for eCommerce stores. Having no visibility in these search results means that your website traffic is very low or equal to none. This low traffic on your website has very little impact on your sales, which makes survival difficult. 

For improved visibility on SERPs, you need to optimize your online store. There are different optimization strategies that you can follow and boost eCommerce sales.

Some optimization tips are

• Improve website speed
• Optimize for mobile users
• Improve product pages
• Improve and optimize site navigation

Complex Processes

Simple websites are the best. There are a lot of principles that encapsulate the word "simplicity" when it comes to eCommerce stores. But one thing that is obvious is that all the processes and functions being performed should be simple with fewer steps. One of the major complexities is the checkout process complexity that makes your online business a failure.

By choosing a checkout field editor plugin, you can simplify the process easily and ensure your eCommerce store remains the best among all the options. 

The benefits of simplified checkout processes include:

• Reduced Cart Abandonment
• Improved User Experience
• Faster Conversions
• Higher Mobile Sales

Are You Struggling To Ensure Your Online Presence?

If you are one of the eCommerce businesses struggling to maintain an online presence, then the previously mentioned points are for you. Dodge all the issues that become a hurdle in the longevity of your online store. 

Get the expert help where required by hiring expert developers or by choosing the plugins developed by these experts to save your eCommerce business from falling apart.