Gift Card PrestaShop: Manage PrestaShop Gift Cards, Certificates, Vouchers & Coupons

Bring New People To Your Prestashop Store With Gift Card Prestashop Module

You can now easily turn your Prestashop store into a gift-giving spot using the Prestashop Gift Certificate module. Your customers will purchase gift cards and send them to their loved ones to avail the discount on products you have set for a limited time (in the form of coupons and vouchers). 

Most of your potential customers look for e-stores that offer gift cards that they can share on birthdays or other special occasions. Hence, the non-availability of gift cards on your e-commerce website means missing out on the opportunity to sell and give away customers to your competitors. 

Also, it takes time, effort, and skills to create and offer gift cards in your store. That’s why most potential businesses miss out on this important addition that could otherwise result in boosting sales.

Make Gift Giving Easy—Get the Gift Card Addon

Gift Card Prestashop Module - Best Features

Simply put, the Prestashop Gift Voucher Module is a simple and powerful way of boosting your e-commerce website sales. Here are some of the best features you get by installing this innovative Prestashop Voucher module on your Prestashop website.

• Easily customize gift card names, descriptions, and tags using the WYSIWYG editor of our gift card Prestashop module.
• Select different images of gift cards to enhance the visual appeal of the cards.
• Allow customers to easily pick the gift card type from fixed prices and others. 
• Admins can also choose to apply tax rules to the gift cards
• Store owners can control if a discount on gift cards applies to a specific product or the whole store. 
• Admins can choose the gift card length and voucher or coupon code types. 
• Admins can also offer free shipping and a validity period on each card. 
• You have the option to include a gift card video that will be sent with the card.
• Create and send customized email templates with gift cards using the PrestaShop Coupon module, supporting multiple languages.

Case Study of Mr.A Using The FME’s Prestashop Gift Card Module

This is exactly the challenge that Mr. A, a thriving PrestaShop merchant, was facing. His shop was busy, and even when he was overwhelmed, customers weren’t necessarily placing an order; especially around holidays and special occasions, they would come to the site explicitly shopping for a gift but ultimately leave empty-handed. Nothing fit into an easy opportunity for them to buy something substantial and cool for their friends/family if they didn’t know what to get.

To combat this, Mr. A decided to try out the PrestaShop Gift Card Module by FME, a robust tool that helped rejuvenate his store’s seasonality strategy, kick-start customer interest, and enable him to capitalize on a whole new revenue source, thanks to the power of digital gift cards.

The Challenges of Mr.A

Below, we list some of the problems Mr. A encountered with his store before he had the FME module:

Missed Seasonal Opportunities

Customers wanted to browse for, say, birthday gifts and anniversary or holiday presents as well, but if they didn’t find anything to buy, they tended to leave the site. There was no “fast-gift” portrait service.

Low Giftability of Products

While Mr. A had good products, not everything was a perfect gift. With no gift card offering, he couldn’t cater to shoppers who want flexible gifting options.

No Mechanism for Gift-Based Marketing

The retailer also did not have a functionally native way to execute gift card promotions on special days like Christmas, Valentine’s Day, and Mother's Day, leaving significant holiday sales potential untapped.

Limited Brand Exposure

Without gift cards, customers had no reason to recommend the store to friends or family through word of mouth. Organic reach was limited.

No Customization or Personalization Options

Even for those requesting physical gift vouchers, it was not smooth. Mr. A wanted an automated, personalized, and trackable system.

These obstacles together hindered the overall store's seasonal business, and in turn, the profit opportunity. Mr. A knew that he required an expert tool that would make gifting easy, appealing, and automatic.

The Resolution: Prestashop Gift Card Module by FME

You can sell gift vouchers in the same way that he does if you install Gift Card PrestaShop Module by FME, as it has the ability to create unlimited gift cards for your customers from within your store despite without outsourcing to a third-party website.

The following were made possible with the module:

• Custom design gift cards for various occasions and events
• Discounts and promotions based on the number of gift cards purchased
• Digital gift cards sent directly to the loved ones
• Set usage limits, validity, and automate delivery.

The setup was easy to install, and within an hour of installation, Mr. A was ready to create and sell gift cards. This was perfect timing as the holiday season was just around the corner.

Implementation and Key Features That Helped Mr.A

Design and Offer Unlimited Gift Cards: Unlimited gift cards for all events.

• Birthday
• Wedding and Anniversary
• Mother’s Day, Father’s Day, Valentine’s Day
• Black Friday and Holiday Season.

Each gift card was fully customizable and included the user's design name and message option. He also categorized them as themes such as “Festive,” “Corporate,” and “Personal Gifts” to make payments easy for the customers.

Flexible Pricing and Discounts: Two pricing models;

• Fixed Value Gift Cards.
• Custom Value Gift Cards.

Shortly before the holiday season, he integrated a 10% discount on all gift cards to increase the sales rate during that period. However, with the help of the module, the day-to-day load was eased.

Personalized Gifting Experience: The customers send gifts away via email. This include;

• Card recipient's name and email
• Personalized messages
• The delivery date was set by sending the gift away immediately.

The system was automated such that gifting late into the night and during the holidays was not an issue.

Results and Impact of Using the Module

Having adopted the PrestaShop Gift Card Module, Mr. A noticed significant enhancements in sales and customer expansion, in particular at crucial holidays.

40% Increase in Holiday Sales

Gift cards were among his best-sellers during the holidays. In the first, Mr. A recorded a 40 percent increase in sales overall, and experienced customers buying gift cards for others.

Those who received them were able to redeem them and often returned later to purchase additional items, amplifying the effect.

30% Increase in New Customers Obtained

Every single redeemed gift card delivered a new customer into Mr. A’s ecosystem. Much of this new traffic browsed elsewhere on the site and many made a repeat purchase. Gift cards had become a sort of viral marketing for his store.

Increased Brand Loyalty and Customer Retention

Customers were thrilled about the chance to give something meaningful but flexible. The customized designs and messages increased the feelings which enhanced both satisfaction and brand loyalty.

Better Seasonal Campaign Performance

Themed Gift Cards (ie, Christmas Specials, Valentine’s Surprises, Birthday Joy) Mr A could then run targeted campaigns with specific CTAs. These promotions delivered click-through and engagement totals that consistently outperformed traditional product promotion numbers.

Streamlined Management and 100% Automated Working

Gone are the days of manually sending, expiring, and cashing in gift cards, thanks to automation. No longer did Mr. A and team have to manually produce or monitor the vouchers, the system took care of that now, saving hours a week.

Prestashop Gift Certificate Module - Other Features

Using the Gift Voucher Prestashop Module, admins can set a custom prefix for gift voucher codes, together with controlling customers’ access to the gift vouchers. Store owners can also remove gift cards when the specified time is over, along with modifying templates on the product page and the My Gift Card section. Here are some of the new and exciting features that this module offers:  

• Back-Office design update to make it easier to use.
• An option has been added to use a custom hook to place the Gift card block anywhere.
• Option added to use the expiry date of the gift card by sending an alert to the user.
• Option added to share gift cards on social platforms.
• Option added to attach a video to the gift card when sending it to someone post-purchase.
• Bugs fixes - PS 8 and PHP 8.2+