Each page or file on your website has a URL that represents it on the internet. There are different types of URLs that exist, such as:
These are the types of URLs, which contain different parameters in them such as session IDs, tags, search operators, sorting parameters etc. Let us discuss some examples and causes of ugly/complex web page addresses:
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You will see some websites that offer different search filters to help users customize the search criteria and narrow down the search results e.g., you may search for terms like, ‘hotels on the beach’, ‘hotels on the beach with fitness centre’ etc. Suppose there is a hotel on the beach that has a fitness centre as well, then both of the above search terms may show this hotel in the search results. But the real problem here is that the number of URLs for hotel page will be more than one, making it difficult for search engines to identify the correct version. Here are some examples;
These two URLS are actually pointing to a single web page. Similarly, there can be number of search filters that will explode the URL into too many redundant links, causing a severe problem for search engines because they need to show the search results from a small number of lists.
Parameters like sessions IDs, search operators, tags may produce massive amount of duplications. Here are few examples;
eCommmerce websites allow users to sort products in different ways, which will produce greater number of duplicate URLs. Here is an example;
These are the kinds of URL parameters which are unnecessary e.g., referral parameters, which produces multiple URLs pointing to the same page. Here is an example;
Dynamically generated calendar may produce links to future and past dates, again producing massive number of duplicate links to the same page. Here is an example;
Dynamic content may produce different URLS e.g. different types of ads and counters may produce multiple links. Similarly, broken links can cause problems due to infinite path problems. Here is an example:
To avoid any kind of problems that may be caused by complex URLs, follow the below practices recommend by Google.