How to Create, Manage & Display Events in PrestaShop

Events are now a central part of the modern e-commerce success strategies. Be it product launches, webinars, virtual conferences, training sessions, workshops or local in-store events, brands are now leveraging events to craft more meaningful brand-customer relationships. 

Event-Based Marketing allows merchants to show off their knowledge, educate leads and solidify customer relationships for more conversions. It’s not just about pushing products, it's about building an experience.

However, PrestaShop doesn’t come with an event management system, which might be a hindrance if you want to either host or promote events from within your store. With no singular solution, users are forced to cobble together solutions with external services, manually updating files, or using third-party tools. This fragmented process is difficult to maintain over time.

PrestaShop Events Manager Is The Perfect Solution

Before getting started with the installation, let’s take a brief look at what you can really achieve with the PrestaShop Events Manager Module. This feature-packed but lightweight addon was developed to ensure a professional-looking event listing, super fast and easy, with no experience needed. 

Whether you just need to show a basic events list or wish to set up an event-booking system, this will have the features you require.

Top Features that Prestashop Merchants Love About This Module:

Add as many events as you want with title, image, date and time, location of the event posted on a map, description and category.

• Sell tickets (cluster 2) to events by linking products to events.
• Show events on a contemporary styled calendar view (month/week/day)
• Homepage, Sidebar and Landing pages event widgets.
• Integration with Google Maps for easy event locations
• Recurring event management using duplication
• SEO-friendly pages with clean URLs
• Popups/quick views for event previews
• Responsive layouts for mobile users
• Shortcodes and hooks to put it wherever you want.

The module is available at your store's back office in the module manager or can be downloaded from the product page here.

It is fully responsive for the latest PrestaShop versions 1.7 to PrestaShop 9, and conforms to best UX practices. The UI is easy to use, clean and designed for ease of use, not having to take ages trying to work out complicated menus and navigation.

How to Create an Event with PrestaShop: Step-by-Step Guide

Here is your fully beginner-friendly guide to how to add an event with the Events Manager Module.

Navigation to the Events Manager Dashboard

After you download and install this innovative module from the fmemodules.com official site or addons, you will be able to access it directly in your back office.

Navigation Path:

• Modules > FME Events Manager > Events > Add a New Event
• This brings up the form for creating an event in which you’ll enter all your event details.

Tip:

You can also have categories, settings and event displays all through that very backend interface.

Add Basic Event Details

Begin by entering your event's general information. This is where you specify what your event will be displayed as on the front office's event page.

You will enter:

• Event Name: (e.g., “Summer Fashion Product Launch 2025”).
• Quick Description: Great for listing views.
• Complete Event Details: Schedule, speakers, and benefits.
• Start Date: End Date/With time Period Filter
• Event Image/Banner: (LSI keyword: add event image PrestaShop).
• Category or Tag of the Event: (LSI-keyword: PrestaShop event categories).

The image is really important because it shows up everywhere, from calendar popups to event lists, widgets and the main event page. You’ll want to use a high-res banner.

Tip Box: Name & Describe Your Event for SEO

• Use unique, descriptive event titles.
• Include key terms: “training session,” “webinar,” “launch event,” etc.
• Keep your elevator pitch clear and focused on benefits.
• Insert sub-titling (H2/H3) within the long description.

You can also share those SEO-friendly event pages more prominently on your store and in Google search.

Set Event Location & Map

Next, you will add your venue details. The module supports:

Complete address (street, city, post-code)

Country

• Oh, this is optional, but it helps a bit more- Which hall and building?
• It will be very cool if the post allows us to embed a Google Map for the exact location.

Adding Google Maps is a great boon, as users are able to see instantly where the event will be held.

Advantage:

A visible Prestashop Google Maps event place helps confidence and minimises confusion in local events, offline teaching or where the venue is important.

Attach Products/Tickets (optional)

In case your event is paid or you are selling registration products, this module allows you to use an existing PrestaShop product as a ticket.

This is particularly handy for runners:

• Paid training sessions
• RSVP events
• Conferences
• Workshops
• Limited-seat events

The affiliate product will show up on the event page so users can click to add tickets directly to their cart.

Save & Publish Event

When all fields are filled, press Save. You can also toggle:

• Publish
• Unpublish

This allows you to prepare events in advance or hide them temporarily.

Once you publish, your event is live and shows up in:

• Event list page
• Calendar view (if enabled)
• Widgets

Category-Based Filters

Visual Suggestion

Screenshot what the event looks like from the front office (i.e., image title, date, ticket buttons).

Working with Existing Events: Edit, Duplicate, or Delete

The moment you begin adding events, the Events Manager is pretty much your one-stop shop for managing your store itself.

Editing an Event

Click Edit to adjust:

• Event descriptions
• Dates or times
• Venue or map location
• Event image
• Categories
• Ticket/product associations

The front officer updates the event at once while editing, hence accuracy is maintained.

Duplicating Events

For recurring events like:

• Weekly training sessions
• Monthly webinars
• Annual conferences

Duplication saves so much tedium. Click Duplicate, and a new event is created instantly with all the details pre-filled for you. You just need to change the date or some trivial detail.

Deleting or Archiving Events

Past events can be:

• Deleted permanently
• Archived for record-keeping

Archiving also allows you to retain the SEO value of old event pages, keeping them live yet out of active listings.

Why Updated Event Listings Matter

Maintaining updated events supports:

• Better SEO (new content, dynamic pages)
• Better UX (users always see actual events)
• Better professionalism (no past events that clutter your store)

You should make it a rule to maintain Prestashop Events as a part of your PrestaShop maintenance process.

Show Events On the Front Office: Calendar and Widgets Setup

Now that the events are added, it’s time to show them visually in your store.

Enable the Events Calendar

The module has an absolutely responsive events calendar and can be placed on any page.

From module settings, enable:

• Calendar view
• View Start Mode (month or week, or day)
• Color themes
• Category filters
• Event locations

The calendar automatically syncs with the events you have logged into it by effectively colour-coding them based on their categories and arranging them within a clean design.

Yes, filters can be used to find events by:

• Category
• Date range
• Location

Great for stores with numerous event types or large stock.

Embed Calendar or Events Block on the Home Page

The plugin has widgets and hooks to display events in various places, such as:

• Homepage
• Sidebar
• Footer
• Dedicated “Events” landing page

CMS Pages Using Shortcodes

This is great for those times when you want visibility at a max. The PrestaShop events widget homepage particularly helps to advertise upcoming sessions without digging any further.

Widgets Support:

• Grid view
• List view
• Carousel/sliders

Event Popups & Quick Views

Modern customers expect convenience. The module includes:

• Event quick view
• Event popups
• Hover previews

This enables a user to verify information without moving off the present page and can result in better browsing flow as well as decreased bounce rates.

SEO Tactic: Increase Visibility of Events

Here is how to use in best way your event calendar and:

• Clean custom URLs
• Structured data (schema markup)
• Relevant categories and tags
• Internal links (from blogs or landing pages)

To take things up a notch in terms of SEO, link to your Cluster 5 resource:

SEO for Event Pages: How to Optimize Your Event Pages

Visual Suggestion:

Sample screenshots of the calendar in grid, list and month view.

Pro Tips: How To Make Your Events More Engaging

After your events are in front of people, grow the audience with some quick improvements.

Use Clear Visuals

Great quality banners and pictures make events that much more enticing. Use consistent fonts and branding.

Write Short, Benefit-Focused Descriptions

Customers have little time for the details of your event: what it is, why they should care, and how long it will take. Keep it concise.

Promote Upcoming Events Using Banners

Using homepage sliders, promotional blocks or popups, you can easily capture the attention of your customers by highlighting important events such as sale offers.

Leverage Email Marketing & Newsletters

Prompt your site visitors to be notified about similar events in the future. Also, remember to send reminders to those who have come in the past.

• Share Events on Social Media
• Get using preview thumbnails, countdowns and direct links to PrestaShop event pages.
• These techniques greatly benefit user engagement and conversion measures.

Mistakes to Avoid in The Event Setup

There are a handful of mistakes that beginners tend to make when it comes to running events in PrestaShop. Here are the most common:

Incorrect Date & Time Settings

Attending a webinar at the wrong time or in the wrong hemisphere can be disastrous for participants and presenters. Always double-check before publishing.

Failing to Link Products or Tickets Properly

Without tickets to the event attached, customers wouldn’t have any idea how to register. Try the flow out: Event Page → Ticket → Checkout.

Calendar Not Visible

This is usually caused by:

• Cache issues
• Disabled module hooks
• Incorrect position settings

You want to clear the cache and check display hooks.

Poorly Structured Event URLs

URLs like event? id=12 is not SEO-friendly. Update slugs for clarity.

Low-Quality Images

Nonprofessional-looking banners decrease professionalism and CTR.

Steer clear of these mistakes, and you’ll have pages that rock it out and dish up a polished experience at every turn.

Conclusion

Events are one of the best ways to get clients engaged, to build community and promote your brand. PrestaShop Events Manager The PrestaShop Events Manager Module helps you to start organising and display events in your online store, yet with ticket links, maps, calendar views, event widgets and more SEO-friendly pages. 

The best part is that it's super beginner-friendly and you don't need any tech or design experience!