Personalization and Targeted Marketing with PrestaShop Custom Registration Forms

By 2025, more than 80% of e-commerce (online shopping) businesses will have taken steps to develop personalisation based on online buying behaviour, and by doing so, they will accelerate their business’s bottom line. This turning point has evolved personalisation from a “nice-to-have” to a cornerstone strategy for e-commerce growth.

PrestaShop users can maximise their potential by editing registration forms to include info such as birthdays, hobbies, or what type of lifestyle they prefer. Such information drives personalised marketing approaches ranging from product recommendations to custom e-mail campaigns.

In this short and interesting blog post, we’ve explained how custom registration fields impact business marketing and customer decisions. Rather than generic coverage of sales uplift or technical how-to guides, here we take a look “under the hood” at personalisation in action. We’ll discuss tactics for engagement, segmentation, targeted campaigns, and overcoming challenges.

We’ll also point out the Custom Registration Forms Module for PrestaShop, which makes it easy to gather and leverage the appropriate data. So without further ado, let’s get started. 

How Custom Fields Allow to Create of Personal Shopping Journeys

Custom fields can capture information that goes beyond just names and emails. By leveraging preferences, hobbies, and lifestyle details, brands have cultivated shopping that feels tailor-made for each individual.

Examples:  Products and Preferences.

A travel gear shop querying the top locations visited can deliver recommended packaged gear (ski jackets compared to beachwear, for example).

A home décor brand based on style preferences (modern, rustic, bohemian) can display collections that suit the customer’s taste.

A bookstore inquiring about favourite genres could make recommendations for new releases within those genres.

And these are far beyond generic upselling; they feel like curated advice.

Effect on Customer Loyalty of Personalisation

As a recent study has indicated, recommendations boost conversion rates by 30%. Beyond instant conversions, these are catalysts for emotional attachments. When customers feel listened to, they are more likely to return.

The PrestaShop custom registration forms (pillar) allow you to segment based on demographics, interests, or purchase intent. For instance, a cosmetics brand might inquire about skin type (oily, dry, sensitive) and then use that information to segment its customers into meaningful collections.

When campaigns are segmented, they can be laser-focused:

• If you have dry skin, you get offered promotions on moisturising products.
• Campaigns for hypoallergenic lines will be sent to customers with sensitive skin.
• This is not just relevant to higher open rates, but also to conversion probability.

Generic vs. Targeted Marketing Results

This was experimented with just recently, and the outcome might surprise you, such as:

• Personalised emails get a 25% higher open rate than those that are not.
• Enhancing Engagement Through Personalised Interactions
• Driving Engagement with Personalised Touchpoints

Some Examples for Your Understanding

A pet store could request the type and age of a respondent’s pets, then send that person discounts on their pets’ birthdays.

A coffee subscription could apply preferences toward roasts and surprise customers with bonus samples that also meet the flavour match of their taste.

Common Personalisation Pitfalls and Solutions

Personalisation is not without downsides; excessive data collection can overwhelm customers or bog down businesses with unmanageable data.

• Preserving Privacy and Information Quality During Form Design
• Only display what you need to avoid a mess.
• Always include GDPR-compliant consent checkboxes.
• Disclose the intended use of data.

Tips for Streamlined Personalisation Strategies

Here are some of the working strategies you must look into for implementing and improving the PrestaShop registration field types (cluster 1) and the checkout process:

• Look at areas that are closely associated with marketing objectives.
• Keep forms simple and user-friendly.
• Continuously re-evaluate the data that you are collecting to see if it is still valid.
• Real World Successes: Advantages of Fuel Injections

Case Study: Retailer’s Personalisation Success Story

One fashion retailer introduced fields for gender and personal style preferences on their registration form. This enabled them to send handpicked lookbooks. Within three months, they've seen a 15% better ROI from their email campaigns.

A few of what is offered by the FME’s Custom Registration Forms Module are:

• Precise data capture dropdowns and multi-selects.
• Integration with the account pages of PrestaShop for better usability.
• Customisation to include as many desired custom fields, according to your strategy.

Conclusion

Personalisation based on custom registration forms drives advanced campaigns, increased engagement, and loyalty. It is the secret to success in 2025’s fiercely competitive e-commerce jungle. We have discussed how you can improve the registration forms and how they can help you get better results, in terms of marketing, customer satisfaction, and more.