Top Advantages of Having a Pre-Order Module on Your PrestaShop Stores

In eCommerce, timing is everything. Products can often be most exciting before they’re even available for purchase, and seizing that energy can make all the difference between missed opportunities and long-term growth. 

Pre-sells are one of the most potent ways to convert excitement into money. They provide a way for you to secure sales prior to the arrival of stock, test customer appetite, and hold consumer interest rather than lose it to competitors.

PrestaShop has a lack of two niceties for working with out-of-stock products. They don’t properly support pre-orders in a manner that is easy to communicate with customers or fit seamlessly into your sales flow.

And that’s why you need a specialised Preorder Module. Thanks to abilities such as buttons of any design, various payments, and an auto-reminders service, the add-on does pre-order work that would otherwise be done manually, bringing you profit instead of doubts.

Speaking of which, this interesting blog post covers everything you need to know about using the Pre-orders Module on your PrestaShop store. 

Sales and Revenues

With Pre-Orders, you get revenue before the product has rolled in off the water. It is ideal for dealing with the business cash flow problem, especially when investing in new product lines.

That’s where pre-orders would come in handy, potentially capturing payment up front, or at least a deposit. This will give more funds for working capital to reinvest into marketing, inventory, and operations.

Using the Pre-order module in PrestaShop, you can set up your payment conditions to suit the payment option.  That flexibility enables revenue to flow while offering customers peace of mind.

Pre-orders also deliver hype before product launches. Fully customizable “Pre-Order Now” / “Reserve Yours Today!” buttons clearly indicate limited availability to motivate buyers with a sense of urgency.

When your containers hit your warehouse floor, you already have proven buyers and have gone from what could be a slow launch to an incredibly successful, profit-generating one.

Inventory Availability and Demand Signals 

Inventory management is one of the most challenging aspects of being an e-commerce store owner. Order too much and you risk getting stuck with cash tied up in inventory that doesn’t move.

Order too little, and you lose out on sales when demand exceeds supply. Pre-orders solve this problem by giving you real-world feedback on interest before committing a lot of cash to buying inventory.

With the Prestashop Pre-Order Module, you can monitor which products are winning more and more customers every day. That data is more than just website traffic or wish lists, as it shows real intent to buy.

You’ll be able to confidently stock enough items as long as you make sure your pre-orders come in strong from customers looking for the perfect product.

Customer Retention

It’s expensive yet difficult to win new customers, but keeping the existing satisfied customers is a long-term asset.

Pre-orders prove to be a valuable tool when it comes to loyalty, creating consistency amongst your buyers by keeping them engaged and informed, even if the product is not yet available for purchase.

The Pre-order module makes it more interesting and stronger. Customers receive a notification when their pre-order is received, when the product is ready, and if the timeline has changed at all.

This little exchange ensures that people are kept in the loop and know you're making an effort to be good stewards of their order.

Customers like to have options like pay now and pay later, or get in on limited-edition products before they’re available to just anyone. 

When you provide this type of flexibility, shoppers feel valued and empowered, and that helps to gain their loyalty.

Finally, pre-orders and incentives can be combined as a package deal with early-bird discounts or extra special bonuses for hot buyers. These small gifts build a community around your brand and give customers an incentive to come back for the next launch.

So, configuring Prestashop Pre-orders isn’t that difficult with the FME Pre-orders Module. 

Take Away

Pre-orders are not just a way to get around out-of-stock items; they’re an advantage. Use the proper Pre-Order Module for PrestaShop and receive early Sales, encourage pre-sales, and build customer loyalty. But by leveraging sales momentum, smarter forecasting, and proactive engagement, pre-orders turn challenges into growth opportunities.