Why Your PrestaShop Store Needs the Labels and Stickers Module

It’s pretty complex to operate a PrestaShop store in 2025. You have to compete every day for customers, for sales, and for your store to be noticed. So, how do you make millions of products stand out? Well, the Prestashop Product Labels Module has got your back!
This innovative module allows store merchants to add attractive labels and stickers such as New, Sale, Best Seller, and Limited Stock.
Such small and strategic inclusions make a big impact on customer decision-making by spotlighting important offers, features of the product, and trust signals.
The importance of PrestaShop product stickers cannot be overstated, as they optimize your sales, enhance the overall shopping experience, and make your shop scream and sparkle.
By the end of reading this interesting article, you'll understand how the PrestaShop Labels and Stickers Module can literally serve as a foundation piece of your store’s overall optimization strategy. So, without further ado, let’s get started!
PrestaShop Labels and Stickers Module Explained
The PrestaShop Labels and Stickers Add-on is designed to enhance product presentation with attractive visual markers. PrestaShop does not provide this feature by default, as product labels are not built in.
With it, you can add:
- Text-based labels.
- Picture stickers.
- Streamer/ribbons with advertising.
It is also lightweight and fantastic for any kind of store, no matter the niche area. For instance, take FME’s popular Labels & Stickers module, which features:
- Auto-assign label to products based on price, category, or stock levels.
- Even non-technical users can install labels in minutes through the admin panel.
Hence, it’s right to say that without Labels and stickers, your Prestashop store is missing an important element that affects the behavior of would-be buyers.
Labels Is Key To More Conversions on PrestaShop
One of the most powerful conversion boosters in e-commerce is instilled in the language used, such as “Flash Sale,” “Limited Stock,” or “Buy 1 Get 1 Free”. Customers feel a sense of urgency and are much closer to making a purchase if they believe the offer isn’t going to last.
For Example, let’s consider Mr. A, an owner of a PrestaShop store who had labels applied to identify discounts and limited-period sales offers. His conversion ratio saw measurable gains in a matter of weeks. Shoppers who had once looked but didn't buy now placed orders courtesy of visible, compelling product labels.
Key Reasons Labels Boost Conversions:
Labels are attached to predetermined categories or product groups for quick use when used in a rule-driven setting. This allows shoppers to spot the best deal fast without having to read all the product descriptions.
In fact, studies have shown that visual product cues can improve conversions drastically by removing doubt and directing the buyer’s attention. You make the browsing to purchase with PrestaShop labels.
Improve Visuals of Store Using Labels/Stickers In PrestaShop
The PrestaShop label module is aimed at helping users to visually display labels on the images of products on their PrestaShop store, and offers visual appreciation for products with the labels.
Examples include:
- New Arrival badges in bright hues to highlight trends that are just coming onto the market.
- Exclusive” brands that give a premium feel to high-value products.
- Seasonal stickers, such as Christmas Sale or Back to School.
You can modify fonts, colors, shapes, and even size to better suit your store’s branding.
Plus, you have the option of placement–labels can be seen on product images, category pages, or search results, so they are everywhere they need to be.
These improvements make your store look more lively, well-decorated, professional, and visually appealing, features that mean sales.
How PrestaShop Labels Generate Trust
Besides images and conversions, labels also serve as a trust signal that PrestaShop stores must provide to customers. Labels such as:
- Best Seller is an indication of popularity and social proof.
- Environmentally-Friendly speaks to nature-minded people.
- Customer Favorite peer debriefing to prevent information overload.
The trust-focused tags mean buyers will be less sceptical and more trusting of product quality. For instance, displaying a Top Rated badge beside products with high ratings enhances instant credibility.
Targeting of particular customer groups is also facilitated by the module. Show Exclusive Deal for Members to visitors who are logged in, help build loyalty, and get the personal touch.
Professional Prestashop product labels (piller) are consistent and will make your product look even better, and your brand more valuable. Returns for credit. When a store feels credible and well-organized, customers are more likely to return.
Labels aren’t only for urgency or trust; they’re also a great way to call out features. The best in PrestaShop tactics makes sure that the special features of a product make an impression.
Examples include:
- The free Shipping badge in tight markets is often a killer feature.
- Waterproof is good for electronics or outdoor equipment.
- Organic is useful in a food or beauty category.
Rules apply labels automatically to the lowest prices and new arrivals, brands, or price ranges. For instance, all new products can contain a label “New Arrivals” for the first 30 days.
This feature helps with product discovery and ensures that customers aren’t missing out on any significant features that may impact their decision to purchase. You visually surface benefits, so shopping is easier and more fun.
Real-life uses of the PrestaShop Stickers Module
The significance of the PrestaShop product labels isn’t just limited to design; it provides handy, revenue-boosting benefits:
- Auto-assign promotions (e.g., Black Friday).
- Applies rules to hundreds of products in a few clicks.
- Manage labels from the special “Product Labels” tab on the product edit page.
- Supports 8 languages, internationalization, and compatibility for multiple stores.
- Increase on-site engagement and reduce the bounce rate. Labels add value to search.
Going back to Mr. A’s business case, the PrestaShop Stickers Module (cluster 1) not only lifted conversions but also eliminated customer confusion. By drawing attention to offers right on products, customers didn’t need to hunt, and the offer was all up front.
This blend of time-saving convenience and sales-driven outcome renders the module critical to all e-merchants serious about their PrestaShop loading times and optimization.
Optimizing Tips When Using PrestaShop Labels Module
To find more ideal results, try these tricks when using conversion-oriented PrestaShop modules, such as labels:
- Stick with high contrast designs, which are easy to read.
- We typically see the most attention to the top-left corners of product photos.
- Do some A/B testing, and try different label colors, texts, and placements.
- Coincide with main sales days like Cyber Monday.
Be mindful of branding, make sure your fonts, colors, and styles reflect what you’ve used elsewhere in your store.
Take Away
The package list of tags for PrestaShop is not just any skin-deep addon; it is a source of income-generating, confidence-building, and pleasing tool. Whether it’s urgency and feature illustration, or credibility building, proper product labels can help set your store apart in a competitive market.
With this module, you unlock not only better conversions, better graphics, and better trust signals. The result will be instant, whether you opt for an FME, Webkul, or any other one.
Is your store ready to step up? Install the Labels and Stickers Module now and see your products get the attention they deserve.