This guide explains how the PrestaShop WhatsApp module enables real-time chat, order placement, and automation, helping merchants improve customer engagement, reduce cart abandonment, and increase conversions.

Marketing
Marketing section of official FME blog
This step-by-step guide shows how to set up WhatsApp chat and order button in PrestaShop, enabling real-time communication, customer support, and seamless order handling through WhatsApp Business integration.
This guide explains how WhatsApp orders work in PrestaShop, covering both admin and customer workflows, from initiating chat to confirming orders and completing purchases through a seamless conversational experience.
This guide compares WhatsApp chat and checkout in PrestaShop, explaining how each impacts conversions and how combining both strategies can reduce abandonment and increase overall sales performance.
Explore the best use cases for WhatsApp orders in PrestaShop, showing how conversational selling improves trust, simplifies buying decisions, and helps merchants increase conversions and customer engagement.
Learn how integrating WhatsApp chat in your PrestaShop store prevents cart abandonment by offering instant support, clarifying costs, and simplifying checkout, leading to more completed purchases and satisfied customers.
Learn what’s new in PrestaShop 9.1, including performance upgrades, modern architecture, and improved developer tools, helping merchants build faster, secure, and scalable ecommerce stores for the future.
Canonical tags prevent duplicate content by selecting a preferred page, while hreflang tags target language and regional audiences, ensuring users see the most relevant localized version.
This blog compares the best shopping cart platforms for SEO in 2026, including Shopify, WooCommerce, Magento, OpenCart, and PrestaShop. It analyzes SEO performance factors like speed, URL control, and technical flexibility, ultimately showing why PrestaShop ranks highest and is the best choice for long-term organic ecommerce growth.
This blog post looks into how you can use prestashop modules effectively and how you can enhance your store's performance using them.
