Marketing

This guide explains the main types of auctions in PrestaShop, detailing how each format works and when to use them to maximize engagement, pricing performance, and inventory turnover.

This complete admin guide explains how to create and configure auction products in PrestaShop, covering module installation, backend setup, and auction management for successful dynamic pricing.

This guide compares PrestaShop auctions and fixed-price selling, explaining how each pricing model impacts revenue, customer engagement, and inventory strategy to help merchants choose the right approach.

Explore PrestaShop composite products to let customers build and customize multi-component items with product builders and configurators, offering personalized shopping experiences and enhanced flexibility for your store.

Learn about composite, bundle, and configurable products in PrestaShop, and see how their features, customization options, and use cases can enhance user experience, drive conversions, and simplify store management.

Learn how to set up composite products in PrestaShop. This guide covers multi-component items, conditional logic, optional parts, and dynamic pricing, helping merchants efficiently configure advanced, customizable products.

Master pricing for composite products in PrestaShop. Explore dynamic, component-based strategies to increase transparency, optimize revenue, and encourage upsells while offering flexible, profitable product options.