How to Restrict Prices and Products to B2B Customers in PrestaShop

In B2B eCommerce, controlling who can see your prices and products is essential. Wholesale pricing is designed for verified business buyers, not the general public. If retail customers or competitors gain access to bulk pricing, it can damage margins, create channel conflict, and harm brand positioning.

While PrestaShop includes basic customer groups, it lacks advanced B2B price and catalog control without additional configuration. This guide explains why price protection matters and how to restrict pricing and products for B2B customers.

Why B2B Stores Must Hide Prices and Products from Retail Users

Wholesale stores operate under a completely different pricing strategy than B2C shops. Public pricing transparency can seriously harm a PrestaShop B2B business. Here’s why b2b stores must hide prices from customers.

Protect Wholesale Margins

Wholesale pricing is typically lower than retail pricing because:

• Orders are larger.
• Customers buy repeatedly.
• Relationships are long-term.

If retail customers see wholesale prices, they may demand the same discounts or abandon retail partners. 

Many PrestaShop B2B stores use hidden pricing strategies or b2b customer approval strategies (cluster 2) to protect margins. 

Avoid Competitor Price Spying

Competitors often register on wholesale sites to:

• Analyze pricing strategies.
• Undercut pricing.
• Copy product bundles.

Thus, restricting access prevents leaks of competitive intelligence.

Prevent Retail Customer Confusion

Retail buyers may misunderstand:

• Minimum order quantities.
• Bulk pricing tiers.
• Trade-only products.

Hiding B2B pricing avoids confusion and support requests.

Maintain Brand Positioning

Wholesale pricing visible to the public can:

• Devalue brand perception.
• Create conflicts with distributors.
• Damage retailer relationships.
• Price visibility control is essential for long-term brand health.

The PrestaShop’s Default Customer Groups & Limitations

PrestaShop has a built-in customer group feature, but it is limited in B2B stores. 

Default Customer Groups

With a basic installation of PrestaShop, you already get customer groups, such as:

• Visitors (guests).
• Guests.
• Customers (registered users).

You can also have other groups, like:

• Wholesalers.
• Distributors.
• Retailers.

What Can Be Restricted Natively

PrestaShop allows:

• Group-based pricing rules.
• Basic catalog pricing visibility.
• Category access control (limited).

Why Default PrestaShop Isn’t Enough

If you are a serious B2B, then you should have more control as follows:

• Login-required pricing.
• Full catalog restriction.
• Automated group assignment.
• Conditional visibility rules.

Without personalisation, B2B boundaries are a manual, ad hoc task. Thus, PrestaShop's default B2B mode is insufficient. That’s why the restrict prices to b2b customers PrestaShop module can be very handy to fill in the gaps.

Other Methods Of Limiting Products And Prices In PrestaShop

There are many effective options for restricting catalog and pricing access.

Restrict by Customer Group

Stakeholder groups are the building blocks of B2B access control.

You Can:

• Add checked businesses to your B2B groups.
• Show special pricing only for those groups.
• Hide products from non-B2B users.

This approach guarantees that pricing and product segmentation are done correctly.

Require Login to See Prices

Another frequently used tactic is requiring users to be signed in to view prices. This is the so-called PrestaShop login used to view prices.

Benefits:

• Encourages registration.
• Filters serious buyers.
• Protects pricing visibility.
• B2B-Only Catalog Mode.

Establish A PrestaShop B2B-only Catalogue

In This Setup:

• Guests cannot browse products.
• Prices are hidden until login.
• The entire catalogue is restricted.
• This model is great for wholesalers and manufacturers.

How to Hide Price for Non B2B in Prestashop

Price hiding is one of the most in-demand B2B features.

Hide Prices for Guests

You can customize your store to:

• Hide prices from visitors.
• Hide prices from non-approved customers.

Display A Custom Message Instead

It is one of PrestaShop B2B's main pricing strategies.

Display “Login to View Prices” Message, including:

• Please sign in to view wholesale pricing.
• Register for a trade account.

This improves the user experience and drives signups.

Redirect to Registration

Many stores add buttons like:

• Apply for Wholesale Account.
• Register as a Business.

This turns limited pricing into a lead-generation tool.

Restrict Product Visibility by Group

You can also opt for:

• Not displaying certain products in the retail product line.
• Show bulk-only items to wholesalers.
• Limit contract products to approved accounts.

This is referred to as the PrestaShop Wholesale Price Blocking and Product Restriction System.

Category-Level Restrictions

Hide entire categories, like:

• Bulk packaging.
• Distributor-only products.
• Trade-exclusive bundles.
• This simplifies catalog management.

How To Optimize Your B2B Price and Product Restrictions

Here’s what to do for the best results:

• Use clear messaging.
• Explain why prices are hidden.
• Optimize for conversion.
• Encourage registration with benefits.
• Avoid SEO mistakes.
• Don’t accidentally block important pages.
• Segment users correctly.
• Verify that there are customers ready to be assigned to the correct group.
• A truly effective strategy strikes the right balance of security and usability.

Mistakes you might make when setting price limitations in PrestaShop

Avoid these common issues:

Hiding Prices without A CTA

This is a source of confusion for some people and friction for signup rates.

• Allow search engines to index private pages.
• This could also reveal prices in search results.

Mixing B2C and B2B Pricing

• This creates channel conflict.
• Poor customer group mapping.
• An invalid group setting is one type of access control violation.

How Beneficial is The PrestaShop B2B Registration Module for FME Modules?

A complete B2B workflow requires:

• Business registration.
• Customer approval.
• Customer group assignment.
• Price and catalog restrictions.

The FMEModules PrestaShop B2B Registration Module combines all the above-mentioned actions into a single package.

Key Benefits:

• Automatic assignment to B2B groups.
• Price visibility rules.
• Approval workflows.
• Secure catalog access.

This enables a scalable, automated B2B landscape.

Final Thoughts

Protecting prices and products is fundamental to successful B2B selling. By restricting access to verified business customers, you safeguard margins, prevent competitor spying, and create a professional wholesale experience. Implementing structured B2B access control today ensures your PrestaShop store is secure, scalable, and ready for long-term growth.