How to Create A Custom B2B Registration Form in PrestaShop (Step-by-Step Guide)

B2B eCommerce stores face very different registration challenges compared to standard online shops. Instead of quick sign-ups, businesses require verification, company data, tax information, and approval workflows before gaining access to pricing or catalogs. 

Unfortunately, the default PrestaShop registration system is designed mainly for B2C customers, leaving wholesalers and distributors underserved.

This guide explains why B2B stores need custom registration, what information to collect, and exactly how to build a powerful B2B onboarding workflow in PrestaShop.

B2B vs B2C Signup Differences

In B2C:

• Registration takes seconds.
• Anyone can create an account.
• There is no need for confirmation or agreement.

In B2B:

• Customers need to prove they are legitimate businesses.
• Pricing and catalogs are restricted.
• Approval workflows are essential.

The absence of proper onboarding can also lead B2B stores to inadvertently disclose wholesale pricing to the public.

Business Verification Requirements

B2B merchants commonly require proper validation of:

• VAT or tax numbers.
• Business licenses.
• Company registration documents.
• Wholesale eligibility.

A B2B signup form for PrestaShop takes care of that for the merchant, as long as your prospective buyers have to fill in that information when signing up, not afterwards.

Importance of Collecting Company Data

Company data enables:

• Accurate invoicing.
• Tax compliance.
• Customer segmentation.
• Personalized pricing.

Without this information, handling wholesale customers is a mess.

Flash Default Customer Forms

By using the native PrestaShop business account form, you can have:

• Fake accounts.
• Price leaks.
• Manual admin work.
• Poor lead quality.

How You Can Improve Lead Quality with Custom Forms

Custom PrestaShop B2B registration forms act as lead qualifiers. Serious business buyers are spamming their threads with detailed applications, as it saves them time and increases the likelihood of conversion.

Drawbacks of PrestaShop’s Default Registration Form

The built-in customer registration in PrestaShop is designed for consumers, not for corporations. This creates massive voids for B2B shops.

Consumer-Oriented Fields

The default PrestaShop business account form collects:

• First name.
• Last name.
• Email.
• Password.

This is not sufficient for mass onboarding.

Missing VAT / SIRET Fields

A few countries require VAT/SIRET numbers for B2B sales transactions. These fields are not included in PrestaShop by default, making compliance with tax regulations difficult.

No Document Upload Capability

Businesses often must upload:

• Reseller certificates.
• Business licenses.
• Tax documents.

With no file-upload fields in place, merchants must request documents from customers and deliver them to the store address.

No Approval Control

By default, the store is accessible immediately after signing up as a client. This is dangerous for B2B shops with approval workflows.

No Automation

Manual tasks increase dramatically:

• Checking documents.
• Assigning groups.
• Approving accounts.

What Is A Custom B2B Registration Form?

Developed specifically for the PrestaShop user, it includes a range of medium-to-advanced functions for creating and releasing online forms.

Typical Fields of Custom B2B Registration PrestaShop Form

Typically, in a customized PrestaShop b2b account registration form, you will find:

• Company name.
• VAT/tax ID.
• Business address.
• Phone number.
• Documents.

Approval Workflow Integration

New accounts can be:

• Automatically approved.
• Manually reviewed.
• Assigned to specific customer groups.

This will allow only qualified buyers to receive access to B2B features.

Automation & Segmentation Benefits

Custom forms enable:

• Automatic group assignment.
• Tax rule application.
• Tiered pricing access.
• CRM segmentation.

This makes registration an onboarding machine!

What Information Should A B2B Registration Form Collect?

Below are the essential data categories every B2B signup form PrestaShop should include.

Company Name & Business Type

Legal Company Name

Business category (retailer, wholesaler, distributor)

Why it matters:

• Identifies the customer as a business entity.
• Enables customer segmentation.
• Supports personalized pricing strategies.

VAT/Tax ID/SIRET

• VAT number.
• Tax registration ID.
• Country-specific business identifiers.

Why It Matters:

• Ensures tax compliance.
• Enables VAT exemption for eligible customers.
• Prevents fraudulent accounts

Address & Contact Person

• Company address.
• Phone number.
• Primary contact person.

Why It Matters:

• Supports invoicing and shipping.
• Improves communication.
• Builds trust and professionalism.

Business Documents Upload

• Business license.
• Reseller certificate.
• Proof of registration.

Why It Matters:

• Enables verification.
• Reduces fraud.
• Protects wholesale pricing.

Customer Type Selection

Dropdown Options Like:

• Wholesaler.
• Distributor.
• Retailer.
• Reseller.

Why It Matters:

• Automatically assign pricing rules.
• Control catalog visibility.
• Segment marketing campaigns.

Collecting the right data ensures smoother operations and stronger relationships with B2B clients.

How To Create A Custom B2B Registration Form in PrestaShop (Step-by-Step)

Here’s the step-by-step process of how you can create an effective PrestaShop b2b customer signup: 

Step 1: Install A B2B Registration Module

Using a module is the fastest and safest approach. Custom coding can be expensive and difficult to maintain.

The FME Modules B2B Registration Module is designed specifically for wholesale onboarding and automation.

Benefits of module-based setup:

• No coding required.
• Faster deployment.
• Ongoing updates and support.
• Easy configuration.

Once installed, the module integrates directly into your registration workflow.

Step 2: Add Custom Company Fields

After installation, configure the fields required for PrestaShop business registration form.

Common PrestaShop company fields registration types include:

• Text fields (company name, VAT).
• File upload fields (documents).
• Dropdowns (customer type).
• Checkboxes (compliance agreements).

Best Practices:

• Mark critical fields as mandatory.
• Group related fields together.
• Provide field descriptions.
• This ensures clean and complete data collection.

Step 3: Configure Customer Approval Rules

The PrestaShop b2b customer approval (cluster 2) workflows protect your store from unauthorized access.

Manual Approval

Best for:

• High-value wholesale stores.
• Strict verification processes.

Automatic Approval

Best for:

• Low-risk B2B niches.
• Faster onboarding.

Many stores use a hybrid approach:

• Automatic approval with restricted access.
• Full access after admin review.

Step 4: Assign Customer Groups Automatically

Customer groups control pricing and catalog visibility.

Example group setup:

• Wholesalers → bulk pricing.
• Retailers → standard pricing.
• Distributors → exclusive products.

Automatic assignment saves hours of manual work and ensures consistent access control.

Best Practices for Optimizing B2B Registration Forms

A great custom b2b registration PrestaShop setup balances compliance with user experience.

Key Best Practices:

Keep The Form Simple

Only ask for essential information during signup.

Reduce Friction

Use clear labels and tooltips.

Provide Clear Instructions

Explain why documents are required.

Add Trust Signals

Display privacy policies and security badges.

Make Forms Mobile-Friendly

Many business users register via mobile devices.

Optimization improves completion rates and user satisfaction.

Common Mistakes to Avoid When Creating B2B Registration Forms

Avoid These Frequent Pitfalls, while creating PrestaShop wholesale registration form:

Asking For Too Much Information

Long forms reduce completion rates.

Skipping The Approval Step

This risks exposing wholesale pricing.

No Customer Group Mapping

Manual assignments waste time.

Ignoring Compliance

Missing tax or privacy requirements can cause legal issues.

How Custom B2B Registration Forms Improve Sales & Operations

Custom onboarding impacts both revenue and efficiency.

Better Lead Quality

Only qualified businesses complete the registration process.

Reduced Admin Work

Automation handles approvals, segmentation, and access to pricing.

Secure Pricing

Wholesale pricing stays hidden from the public.

Improved Onboarding Experience

Customers enjoy a professional signup journey.

These benefits directly translate into higher conversions and long-term growth.

How This Connects with PrestaShop B2B Registration Module (Brief)

A dedicated B2B registration module ties all these elements together:

• Custom fields.

• Document uploads

• Approval workflows

Final Thoughts

A structured B2B registration system is essential for any wholesale or distributor-focused PrestaShop store. By collecting the right information, automating approvals, and assigning customers to the correct groups, you create a secure and scalable onboarding experience. Investing in a custom registration workflow today ensures your B2B store is ready to grow, automate, and compete in the future.