Why You Need A PrestaShop Events Manager Module

In an increasingly crowded online marketplace, online retailers need to do more than just sell products. Customers today want experience, knowledge, and brand interactions. That’s why event-based commerce is the way to go these days. 

Customers are invited to engage with merchants on a much more intimate level, and it can all be accomplished through events such as webinars, workshops, live launching of products in their store or online conferences. These positive experiences lead to increased engagement, trust and eventually lifelong brand loyalty. Events have become an added revenue source for many businesses.

But handling events manually is not easy. When you are managing registrations, bookings, ticket payments or confirmations and schedules without a proper system in place, it is usually prone to errors and generates bad customer satisfaction. 

PrestaShop Events Manager Module is the answer to that! This guide looks into why it is the right solution, along with explaining its features and best practices to make the most of that module.

What is the PrestaShop Events Manager Module?

The PrestaShop Events Manager Module enables merchants to manage event selling from the store! As opposed to outsourced systems, this module will concentrate all event management onto one screen and play directly with Prestashop’s functionality.

Core Capabilities:

• Creation of as many events as you want with descriptions, images and an event schedule.
• Physical, virtual and hybrid event support.
• Integrated ticketing system with PDF tickets and value-added services such as QR codes.
• Booking and attendee management

Why You Must Opt for The PrestaShop Events

Events engage your audience and create anticipation. Live webinars, product demos, or training sessions foster engagement that can lead to trusted customer relationships and returning viewers. Here are a few more advantages:

Boost Sales Channels: The possibility of selling tickets online in PrestaShop allows store owners to monetise experiences like paid trainings, VIP events, and live product launches. You can also increase revenue by upselling related products during or after your events.

Simplify Bookings Management: Manual booking management is error-prone. Specifically, an integrated unit simplifies enrollment, ticket printing and attendee monitoring for these events, which helps to free up man-hours and minimise errors.

PrestaShop Events Manager (Quick Start Guide)

Step 1: Install the Module

• Download the Events module from the fmemodules.com page
• Navigate to the Module area by going to Modules → Module Manager
• Click Upload a Module and choose the file
• Click Install, make sure that it’s enabled

Step 2: Configure Global Settings

• Default email templates
• Currency, tax, and pricing rules
• Calendar display options
• Optional integrations (Google Maps, livestream)

Step 3: Add Your First Event

• Go to WP-Admin -> Events Manager -> Add New Event
• Type the title, description, date, time and location
• Configure ticket types and availability
• Add images or promotional banners
• Save and preview

Step 4: Test Ticket Purchase

• Add a ticket to the cart
• Complete checkout
• Confirm PDF tickets and emails

Step 5: Enable customers to book tickets. 

• Embed calendar using shortcode/widget
• Highlight featured events
• Style the match calendar to your blog theme

Who Can Use PrestaShop Events Manager

This is one of the very useful Prestashop Event Management Tools for Prestashop-based e-commerce stores. Here’s how most people are using it:

• E-Learning & Internet Trainers: Online classes, webinars, training sessions
• Concerts, Theatres & Live Performances: Show-based seating preferred
• Retailers & Brick-and-Mortar Stores: New product launches, flash sales, in-store activations.
• Non-Profits & Community Organisations: Fundraisers, charity events.
• Agencies & Consultants: Workshops, booking sessions, consulting sessions.
• Main Benefit: Capacity to combine online and offline events, with central ticket sales and bookings.

Tips to Increase PrestaShop Event Sales

• Provide Tiered Pricing & Early Bird Discounts: Drive urgency through ticket types.
• Leverage Visual Event Banners: Good-quality images and snippets of videos drive more engagement.
• Optimise Event for SEO: Titles/Keywords, structured data, meta tags, etc.
• Drive Traffic through Emailing & Sharing: Automated Campaign, Social Posting, Referral Codes
• Showcase Testimonials & Past Events: Establish trust with social proof
• Analyse & Refine: Continue using analytics to focus in on pricing, marketing, content, etc.
• Event Analytics & KPIs: How Will You Measure Success?

Conclusion

PrestaShop Events Manager Module converts an e-commerce store into full full-featured events seller. Merchants can easily handle events, sell tickets, check in attendees and monitor event performance.

From organising webinars, to live events, workshops and online-offline events, you manage it with ease & ensure a seamless experience for the customer.