Where to Place Product Labels on Your PrestaShop Store for Best Results?

Tiny indicators, such as “Sale,” “New,” or “Limited Stock,” placed directly on product images could be a great way to boost sales. These stickers draw customers' attention to promotions and emphasize urgency, enhancing the shopping experience.

Logically positioned PrestaShop product labels (pillar) can generate a lot more views, sales, and interest from customers. Bad placement can clutter up your shop or bury your important promotions. Which is why store owners have to be deliberate about when and how labels display, from up and down product pages and category pages, even how they look on mobile layouts.

Speaking of which, in this interesting blog post, we’re going to walk you through some of the fundamentals that shape placement choices, along with some label placement tips, and more. So without further ado, let’s get started. 

PrestaShop label placement: what affects it the most and why

Before you decide where to place a label on your listing, here are some of the things you should take care of:

Store Layout

The layout of your store is extremely important. Labels need to be displayed on product thumbnails in exactly the right place without hiding important details (such as prices or add-to-cart buttons). Labels might be better in a list view, placed nearer to product descriptions, where text and images go together.

Customer Attention Patterns

Shoppers generally scan online stores in F-patterns (left to right, going down the page) or Z-patterns (diagonal scanning). While labels in the top left corner of product images get seen first, you can always switch it up and try the bottom right if you’re looking for some balance.

Marketing Goals

Promotions, sales events, and new product introductions are not one-size-fits-all. For instance, urgency-based labels (“Only 3 Left”) will be most visible, while “Eco-Friendly” badges will fall on the subtler end of the scale.

UI Balance

The user simply has a lot to process from too many labels. The right amount of effective label visibility in PrestaShop is all about balance, where your products are not buried behind the label, yet are appropriately labeled.

Theme and Module Compatibility

Not all PrestaShop templates work with labels in the same way. There are a number of Prestashop label modules (Cluster 3) that support manual placement (top left, center, or specific coordinates), so that’s why it’s important to test on multiple devices.

As explained in their official documentation, compatible themes will allow the labels to become part of the store layout without disrupting the look and feel.

To summarise, label placement isn’t arbitrary but a trade-off between user behaviour, UI design, and business goals.

Where To Place Stickers in PrestaShop for The Best Impact

Bigger and bolder, stickers are ideal for calling out promotions and highlighting special product features. Here are some tricks for the placement:

Top-Left Corner of Product Images

This is the optimal positioning as it follows natural reading patterns. Shoppers tend to look at the top-left first, so stickers are quickly seen.

Bottom-Right Corner

Ideal for balancing product details. For instance, the bottom-left is a common location for prices and add-to-cart buttons, so the stickers are instead positioned bottom-right to avoid covering that information.

Homepage Banners & Featured Sections

Stickers can improve the visibility of featured product sliders or homepage promotions. A big, bold “Flash Sale” sticker slapped across a hero product generates immediacy.

Category Pages

When you have 30 or so different things competing for someone’s time, a sticker visually identifies, for example, sale products or trends. For example, a “Best Seller” sticker on a category page can help undecided shoppers organize their thoughts.

Tools for Placement Control

The Product Sticker and Label Module by FME Modules is one of the most effective ways of taking the placement control charge. This module offers more advanced settings, including:

• Custom coordinates (drag-and-drop placement).
• Page-specific rules (e.g., home page only, product pages only).
• Device-based visibility (desktop vs. mobile).

So the question of where to put stickers in PrestaShop will depend on the main goal of your campaign. Eye-catching urgency on a category page, subtle motivation on a product detail page, or loud promotion on a homepage, all are good spots to consider.

Improving PrestaShop UI, and getting some Badges!

Apart from labels/stickers, PrestaShop offers badges as well, which are more like permanent UI elements associated with product characteristics or specific marketing messages.

What Are Badges?

Badges are nothing but tags that we often see within the PrestaShop UI, like ‘Best Seller’, ‘Featured’, ‘Eco-Friendly’, etc. Badges are typically a more permanent product label than stickers.

Here are some working placement recommendations for the badges:

Product Thumbnails

Trust badges such as the “Best Seller” or “Top Rated” are pasted on the listing pages themselves.

Product Detail Pages

You can strengthen your product descriptions with badges placed next to the product title or price.

How Badges Improve UX

Not only do badges promote products, they enhance navigation. For instance, shoppers can now filter collections by “New Arrivals” or “Eco-Friendly” badges, streamlining their source-to-purchase path.

Implementation

Merchants can style badges with the theme editor in PrestaShop for smooth UI integration. Badges can become striking UX enhancers when combined with modules that are a nice mix of function and aesthetics.

In conclusion, badges need to be trust signals and navigation aids, increasing engagement whilst keeping sites clean and user-friendly.

PrestaShop Label Mobile Optimized for Easier Accessibility

What looks great on desktop can turn into a jumbled, indecipherable, or non-existent mess on smaller screens. Therefore, making your store mobile-friendly is a must. 

Challenges on Mobile

Less real estate:  Labels have to be visible without obscuring too much of the product.

Touch-first:  When you overlap a label and a button, you pee on your users' barbecue.

Load speed:  Heavy graphics make loading slow on mobile.

Best Practices for Mobile-Optimized Prestashop Labels

• The labels should be resizable so that they can properly resize if the screen changes size.
• Good for small screens, when user attention is at its peak.
• Do not interfere with the add cart buttons.

On mobile, simpler always works better. Legibility is improved with bold colors, plain text, and minimal shapes.

Make sure to try out label placements on common devices and orientations (portrait/landscape).

PrestaShop Label Placement Tips for Specific Situations 

The label strategy used is often determined by the type of campaign or store situation. There are some common use cases where you might want to put a label in your 

PrestaShop, you can do it in the following way:

Sales and Discounts

Position:  Above the product image and to the left on the product listing page.

Why:  Shoppers skimming a bunch of items will immediately see the discounted ones.

Tip:  Make it red or orange for urgency.

Seasonal Promotions

Where:  Homepage sliders, category banners, and product carousel calls to action.

Why:  A seasonal label such as “Holiday Special” establishes a themed tone for promotions throughout the store.

Tip:  You can schedule labels automatically with PrestaShop modules.

New Product Launches

Position:  Category pages and homepage “New Arrivals” sections.

Why:  Shoppers want newness; they see “New” labels and become more inclined to look around.

Tip:  Use quiet but visible colors (blue, green) to visually differentiate from “Sale” labels.

Scarcity or Limited Stock

Trust and Value Badges

Placement:  Cart summary and Checkout pages.

Why:  It eliminates one moment of hesitation at the time of purchase.

Tip:  Stay on brand throughout the store!

With these tactics, sellers can customize label placement to particular objectives, ensuring that labels serve as strong motivators of consumer behavior.

Best Practice of Label Visibility in PrestaShop

Optimally, labels should be visible, scannable, and positioned thoughtfully on the page, without overshadowing the UI. But there are still some best practices for label visibility in PrestaShop.

Use High-Contrast Colors

Labels should contrast with the product image. For instance, a white “Sale” label on a light product will not be very effective.

Ensure Legible Fonts

Focus on clear, heavy fonts at text sizes suitable for both desktop and mobile.

Limit Labels per Product

Too many labels confuse shoppers. Keep labels brief; there should be no more than one or two applicable ones.

Test Across Devices

Run A/B tests with different locations to see how well they perform. Lots of labels will work great on desktop, but not as well on mobile.

Avoid Overlap

Labels should not obscure prices, titles, or CTAs. Placement should enhance, not detract from, other product details.

Leverage Modules

Addons for scheduling, advanced placement, and more. FME, Webkul, and Knowband all offer tools to make label management easier, resulting in better results.

Take Away

Tactical PrestaShop Product Labels placement isn’t about decoration; it’s a surefire way to make sure your customers’ attention is right where you want it. From labels on product images to badges in the checkout flow, labels are most effective when strategically placed for visibility on all devices.

Whether it be sales promotions, seasonal campaigns, or new products, these placement tips ensure that your efforts do not go in vain.