Why Keyword Matching Is No Longer Enough for Ecommerce Search
Ecommerce customers do not always search using exact product names or keywords. They often describe what they need in their own words, and traditional search can struggle to under…
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How to stop losing sales when customers make typos in your store's search bar
When a potential customer types a misspelled product name into your search bar, a default "No results found" page can instantly kill a sale. These small typing mistakes often lead…