7 Hidden Friction Points in the Standard PrestaShop Checkout
Getting shoppers to add items to their cart is only half the battle; getting them past the finish line is where online stores win or lose revenue. While the standard PrestaShop ch…
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Why Forcing Customers to Register Before Checkout is Killing Your Sales
Forcing customers to register before checkout adds unnecessary friction and can push ready-to-buy shoppers away. Guest checkout in PrestaShop removes this barrier, helping custome…