Magento Vs Prestashop – Which One Has the Best Tools For Merchants

Selecting a platform for your online store is one of the significant decisions which need to be based on the functions and features an application provides. Magneto and PrestaShop are being used by thousands of online businesses across the globe which makes it difficult to select between the two for your own purpose. A layman can hardly find any difference, that's why we are going to highlight some of the technical aspects that can help you to select a platform that best matches your business specific requirements.

Both software solutions are open source which is free to use, modify and customize to any business specific needs, whereas following a quick comparison of the features they offer.

Pricing – The PrestaShop and Magento Community Edition are free to download and install. You are not charged for the platform, whereas the enterprise edition of Magento stars about $18,000 a year that which is a way too expensive. As far as your startup is considered, you just have to worry about the web hosting prices that may vary with the installation of different software.

Support and community – PrestaShop has a very basic level forum for helping the merchants and beginners in development. On the other hand, Magento has a full-fledged platform which is limited to the users of enterprise edition only, whereas the community edition users can take help from a highly populated community of developers and partners.

Manageability and functions – To the extent of managing catalog and products, both the platforms are easy to use. The advanced features of Magento help large size, corporate and complex business structures to easily manage a store. The PrestaShop fails to report the statistical data and in-depth analysis as the Magento provides.

Customizations – Most of the modifications are done with the help of the additional themes and plugins that are available in the marketplaces. Merchants can have the advantage to find extensions for enhancing the functionality of their store for either of the software.

Online marketing – an online store needs effective marketing to reach a desirable audience. PrestaShop has adequate tools to ensure virtual exposure of your products, whereas Magento is highly recommended for maximizing your online reach.

This comparative analysis can help you decide between the two, but the nature, size and scope of your business also matter a lot. To help you unleash the possibility for your startup, we are discussing some of the plugins and extensions you can consider for its higher efficiency and performance.

Popular PrestaShop Modules

Merchants can select from a range of modules according to the consumer behavior, latest marketing trends, and shopping statistics. For your ease, here are some of the best-selling PrestaShop modules to consider.

Pretty URLs

Pretty URLs module allows merchants to remove the numbers, IDs, codes and any special characters from the URLS to make user and search engine friendly. It needs a simple installation and configuring a few options.

One step checkout

This plugin replaces the multi-step checkout system to a single page, which creates convenience for the end user to continue with the cart in one step. Customers can enter complete details at once and save time for waiting each time a checkout page uploads.

Advance Testimonials

With Advance Testimonials, Merchants can display buyers’ testimonials on a dedicated page to build trust among customers. Customers can freely share their honest opinion, which helps other users to know about the quality of products or services.

Advance Blog

Add a publishing platform to your online store with this amazing PrestaShop module. It allows you to create thought-provoking categories and publish engaging content for the awareness of your customers.

Popular Magento 2 Ready Extensions

Magento has recently launched an improved version which is said to be more scalable, fast and reliable for online ventures. The new software is equipped with more powerful features as it is developed in line with the market trends in design, security and user-friendliness . To help you reap more benefits of the platform, we have listed some of the demanding extensions under their main categories.

Catalog

The extensions in the catalog category enable merchants to enhance the visibility and usability of products in a store. The worth mentioning plugin is Magento 2 Product Attachments that allow merchants to make available any tutorials and instructional content on product pages.

Administration

Administration category accommodates the plugins that are developed to empower merchants with enhanced controls. Such as, Magento FAQs which displays answers of the most common questions on a dedicated page and help customers easily find a solution to their problems.

Image and media

Image and Media boast plugins that help merchants manage publishing images, audio and video files without any constraints. A list of extensions includes;

  • Category banners – an extension to help merchants upload multiple banners to a slider and make the category pages more captivating.
  • Photo Gallery and Product Gallery – allow store managers to create image galleries and assign them to products as well. Multiple images help to convert visitors into customers.
  • Magento 2 Product Video – help merchants to upload or embed multiple videos to a product page to create an impressively professional user interface.
  • Media Gallery and Product Videos extension let the merchants create a complete media gallery comprising images, audio and video files, etc. Videos can be uploaded to product pages as well.

Product Pricing

Merchants can select a pricing policy in line with their business model and the nature of the products they deal in. The addition of CSV-Based Pricing allows merchants to rack the products that are sold in varying sizes and charge a price according to its length, width, and height. For example, cloth, carpet, tiles, wallpaper etc.

Website Security – GEO IP

To help merchants improve security and manage traffic from different regions, we have developed various extensions. Quick installation of these plugins can help whitelisting the traffic and preventing spam attacks.

  • Restrict Catalog by Customer Group – empower merchants to conceal a product catalog from a selected group of customers, which ensures the display of discounts and special offers to a targeted audience.
  • GEO IP Ultimate Lock – is an eventual solution to block users from a region or countries. Merchants can select different countries to form a region and restrict them from viewing any of the content. It’s the most effective tool for avoiding the spam traffic.
  • GEO IP Default Language and Currency – detects the customers’ location to switch and language and currency to their local preferences. It is a must have tool for stores that are operating in multiple regions and determined to an enhanced user experience.
  • Magento Default Store Switcher – is an amazing tool that automatically detects a users' IP-based location and takes him or her to a relevant store. Customers often confuse to find a required product on an e-commerce website which has multiple stores.

Besides the premium extensions, we do have a list of free tools like Banners, Request for Quote, etc. You can get benefit from them too.

Conclusion

PrestaShop and Magento are well equipped with the basic to medium level features a business needs. The availability of such a huge list of plugins and extensions proves that the selection of an eCommerce platform depends on the vision of your business and where you want to see it after five or ten years.